Malabar Gold & Diamonds Launches Nayraa Natural Gemstone Jewellery Collection Featuring Srinidhi Shetty

Gemstone Jewellery Festival introduces the Nayraa collection across South India with offers valid until 14 September 2026

Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and ‘The Responsible Jeweller’, has launched Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces, a natural gemstone jewellery collection featuring Srinidhi Shetty as the face of the collection.

The launch is part of the Gemstone Jewellery Festival, which is being celebrated across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. During the festival, customers can avail of up to 25% off on making charges of gemstone and uncut jewellery, with the offer valid until 14 September 2026.

Inspired by the beauty of natural gemstones, Nayraa incorporates traditional Chillai and Pachi craftsmanship. The collection is crafted in gold and set with precious natural gemstones, combining sculptural forms with intricate detailing. It presents natural gemstone jewellery through designs that retain traditional craftsmanship while reflecting evolving design preferences.

The collection highlights Malabar Gold & Diamonds’ approach of combining jewellery-making expertise with changing design sensibilities and consumer preferences.

Alongside the newly introduced Nayraa collection, the Gemstone Jewellery Festival also features a curated range of gemstone and uncut jewellery, along with customer-focused buying experiences designed to showcase natural gemstones.

Commenting on the launch of Nayraa and the Gemstone Jewellery Festival, M. P. Ahammad, Chairman, Malabar Group, said, “Gemstone jewellery brings together the beauty of nature, the richness of craftsmanship and the individuality of every customer. With Nayraa, we wanted to present natural gemstones through a renewed focus on design and craftsmanship while retaining the artistry and character that make gemstone jewellery distinctive. As The Responsible Jeweller, our focus remains on offering customers jewellery backed by quality, transparency and assured buying standards. Through the Gemstone Jewellery Festival, we look forward to bringing this distinctive category and the Nayraa collection closer to customers across our key markets.”