Is sustainability leading to more recycling products? Or Due to sustainable conscious fashion brands are making more recycling products? Why conventional textiles manufacturer fear the recycling? Raw material like cotton, synthetic fibers are competing their space in the world market, but slowly regenerated fibers and recycling fibers / products entering to consumer mind. Dynamic of raw material is shifting towards new avenue.
Today‘s Consumer is driven by fashion and lifestyle, which will involve lot of creative distraction from manufacturing side, brand owners mindset and testing of skillset of humans. Companies will be going from mass manufacturing to mass customization. Creating a value by making excellent product with optimum utilization of resources is the Sustainable product. This could be in all the segments from Fiber, yarn, fabric , processing , garment and retail and human resources. Buyers are conscious about who are their suppliers for raw material, processing and finished goods and expect complete transparency in entire value chain process, which is today easily managed by electronic media. Green Story, Re-use, Recycle is the buzz word of the fashion industry. Creating a brand story on this words are easy and acceptable in fashion /environment conscious people. But in India, at mass level still this is new buzz word / concept.
Living in the disruptive economy, it enables us two opportunities. First, it allows companies to redefine how and why they work. Such an organizational awakening then leads into the second opportunity for companies to adopt: a better way to serve employees who choose to work there because they believe in the company’s purpose. If you really think about it, disruption is the very essence of redefining one’s value proposition, purpose or product. At its core, to disrupt is to end X and subsequently create Y.
The digital disruption of today compels new thinking and behaviors that “end” one trend while ironically giving rise to new awakenings that previously didn’t exist. In other words, with disruption comes the opportunity for eruption–the closing of one door and the innovative opening of another; the opportunity to create and proliferate. We understand that industry will take this disruption in a positive attitude and grow to the next height in more meaningful and fruitful way.
Wish you all Constructive New Financial Year..!
READ AND DOWNLOAD COMPLETE ISSUE: https://textilevaluechain.in/latest-textile-magazines/
