MAAP bicycle clothing is now available at Harrods

MAAP, a Melbourne-based cycling clothing company, is now available in-store and online through Harrods' click and collect service.

Harrods and MAAP have collaborated to open a new menswear store in London. During the team's first visit to the UK to compete in the 2008 Tour of Britain, Harrods also collaborated with them. Brinkworth created a bespoke shop-in -stores' retail kit to transform the brand into the London location.

“We also collaborated on the design with Brinkworth, which was a no-brainer. Not only are they well-known for designing retail spaces, but they were also able to assist us in translating our hometown vibe into this region, resulting in an immersive brand experience.”