Lovable Lingerie Ltd. (F.Y. 2024-2025)
Executive Summary
Lovable Lingerie Ltd. is one of India's Well-known innerwear and lingerie manufacturers. The company designs, manufactures, and markets a wide range of products such as lingerie, sleepwear, and apparel products under brands such as Lovable and Daisy Dee. The company operates manufacturing plants in India and sells its products through various distribution channels in the country. During 2025, the company’s revenue had declined. The company focuses on strengthening its market position, improving its operational efficiency, etc. The company focused on product quality, brand value, and customer satisfaction to achieve sustainable long-term growth.
Company Overview
Lovable Lingerie Ltd. is the leading Indian company. It was established in 1987. The company manufactures and markets women's innerwear, lingerie, sleepwear, and apparel products under brands such as Lovable and Daisy Dee. The company has a strong distribution network in India. The company Operates multiple manufacturing plants located in Tamil Nadu and Karnataka. The company’s products are distributed through wholesalers, retailers, etc. The company focused on innovation, product quality, improvement, and customer satisfaction.
Industry Overview
Lovable Lingerie Ltd. is the Indian innerwear and lingerie industry. This industry is one of the fastest growing in textile and apparel. The industry is growing due to rising disposable incomes, increasing urbanization, and changing fashion trends. Online retail channels have created new opportunities for manufacturers to reach customers in urban and rural areas. This industry faced challenges such as strong competition, changing in raw material prices, changing in customer needs and rising in operating costs.
Financial Performance (Rs. in Lakhs)
Particulars | 2025 | 2024 |
Revenue from operations | 4219.33 | 63,76.02 |
Operating Expenditure | 5362.05 | 63,99.76 |
Profit before Interest, tax & Depreciation | -1142.72 | (23.74) |
Other Income (net) | 1021.53 | 820.61 |
Finance Costs | 54.93 | 53.89 |
Profit before tax and depreciation | -611.46 | 742.98 |
Depreciation and amortization expense | 204.67 | 202.19 |
Profit before Extra-ordinary item | 406.79 | 540.79 |
Extra-ordinary item | - | - |
Profit Before tax (PBT) | 406.79 | 540.79 |
Provision for taxation | 178.65 | 112.50 |
Profit for the year (PAT) | 178.65 | 4,28.29 |
Source: Annual Report of Lovable Lingerie Ltd. 2025
Key Financial Ratio
Particulars | 2025 | 2024 |
Current ratio | 3.86 | 5.48 |
Debt to equity ratio | 0.06 | 0.06 |
Net profit margin | 4.24% | 6.72% |
Operating expense ratio | 107.27% | 92.46% |
Return on asset (ROA) | 0.85% | 2.03% |
Return on equity (ROE) | 1.00% | 2.43% |
Asset turnover ratio | 0.20 | 0.30 |
Source: Annual Report of Lovable Lingerie Ltd. 2025
Current Ratio
ROE (%)
Net Profit Margin (%)
SWOT Analysis
Strengths 1.The company has a strong brand identity. 2.The company has a strong distribution network. 3.This company focuses on product quality and innovation. | Weaknesses 1.The company highly depends on domestic markets. 2.The company’s revenue had declined. 3.The company operates mainly in garment and innerwear. |
Opportunities 1.The company’s demand is growing for innerwear products. 2.The company can expand its business. 3.The company’s sales are increasing due to online shopping. | Threats 1.The company has strong competition. 2. There can be economic slowdown and uncertainty in the market. 3.Changing in consumer choice and fashion trends. |
Conclusion
Lovable Lingerie Ltd. is the Indian innerwear and lingerie industry. During 2025, the company’s revenue has declined. The company focuses on innovation, product quality, improvement, and customer satisfaction. This industry faced challenges such as strong competition, changing in raw material prices, changing in customer needs and rising in operating costs. Lovable Lingerie Ltd. is well-established for future growth.