LIVA Launches ‘Tag Check Kiya Kya?’ Campaign to Promote Fabric Label Awareness

The campaign encourages consumers to check garment labels before purchasing clothes, highlighting fabric identification, authenticity and informed fashion choices.

LIVA, a fabric offering from Birla Cellulose, part of the Aditya Birla Group, has launched its ‘Tag Check Kiya Kya?’ campaign to encourage consumers to check garment labels before making a purchase. The initiative aims to raise awareness about fabric identification and help shoppers make more informed clothing choices.

Campaign Focuses on Garment Labels

The campaign encourages consumers to look beyond a garment’s appearance and pay attention to its fabric tag when shopping. Through an advertising film, LIVA highlights the role of garment labels in helping shoppers identify the fabrics used in their clothing.

The brand’s signature pink LIVA tag serves as an identification marker for garments made with LIVA fabrics. The campaign aims to make checking fabric labels a regular part of the shopping process while promoting transparency and consumer awareness.

LIVA Highlights Informed Fashion Choices

Commenting on the campaign, Mr. Sreecharan, Vice President, Global Head – Brand Marketing, Birla Cellulose, Aditya Birla Group, said, “While checking a garment tag may seem like any simple step, but it can help consumers make more informed decisions about their purchases. Through this campaign, we hope to turn this small action into a conscious shopping habit and encourage consumers to be more mindful of the clothes they choose to wear.”

Campaign Available on Digital Platforms

The ‘Tag Check Kiya Kya?’ campaign is live across LIVA’s digital platforms, including YouTube and Instagram. The initiative aims to reach a wider audience and encourage consumers to pay greater attention to garment labels when purchasing clothing.