Levi’s Kids Debuts in India with First Store in Hyderabad

Apparel Group, one of the world’s leading fashion and lifestyle retail conglomerates, has officially introduced Levi’s Kids to the Indian market with the opening of its first exclusive store at Lakeshore Mall, Hyderabad. The launch marks a significant milestone in the long-standing partnership between Apparel Group and Levi Strauss & Co., bringing the globally iconic denim brand into India’s premium kidswear retail segment through a dedicated brand-led destination.

As Indian parents increasingly prioritise trusted global labels, long-lasting quality, and value-driven fashion for children, Levi’s Kids enters the market with a compelling proposition backed by Levi’s heritage and global recognition. The Hyderabad store offers consumers an immersive brand experience that blends Levi’s timeless American design DNA with contemporary retail aesthetics, tailored specifically for young shoppers and families.

The newly launched store is designed as a family-friendly retail environment, combining comfort, durability, and modern style. It showcases a thoughtfully curated apparel range for children aged 4 to 16 years, featuring classic denim silhouettes alongside versatile everyday essentials that cater to active lifestyles without compromising on style.

Speaking on the launch, Abhishek Bajpai, Chief Executive Officer – Apparel Group India, said,

“The introduction of Levi’s Kids marks an exciting milestone in our journey of bringing world-class brands and value-driven retail experiences to Indian consumers. Premium kids wear is a high-potential category, and Levi’s - backed by its heritage, trust, and universal appeal, is uniquely positioned to lead it. We look forward to building a strong and enduring footprint for Levi’s Kids in India”.

Strategically located within Lakeshore Mall, the store reflects a high-energy retail concept and serves as the blueprint for Levi’s Kids’ expansion across India. Apparel Group has outlined a phased rollout plan, with additional locations expected to open across key metropolitan cities and high-growth urban centres in the coming months.

With the debut of Levi’s Kids, Apparel Group further strengthens its position in India’s evolving fashion retail landscape, leveraging its extensive market expertise to scale globally recognised brands while delivering premium shopping experiences to Indian consumers.