Kornit Digital to Showcase On-Demand Licensed Merchandise Production at Brand Licensing Europe 2026

Company to demonstrate how on-demand production can help licensing businesses respond to cultural moments, broaden product ranges and manage inventory

Kornit Digital Ltd. (NASDAQ: KRNT) will demonstrate its on-demand digital production capabilities for the licensed merchandise industry at Brand Licensing Europe 2026, taking place from October 6–8, 2026, at Stand D214 in London.

The company will focus on how on-demand production can enable licensors, licensees and merchandise producers to create approved licensed products closer to actual consumer demand. The approach is designed to support faster responses to movie releases, music tours, sporting events, anime and other cultural moments while reducing reliance on large upfront production runs and inventory.

On-Demand Production for Licensed Merchandise

Traditional merchandise production often requires businesses to forecast demand months ahead, commit to larger production quantities and hold inventory before knowing which products will appeal to consumers.

Kornit will present an alternative model at Brand Licensing Europe, where licensed merchandise can be produced on demand rather than months in advance.

Producing closer to actual demand can allow new designs to be introduced more quickly and successful products to be replenished based on demand. It can also enable businesses to offer wider product portfolios without having to manufacture every SKU in advance.

The model can further support licensed properties by allowing a greater range of designs, including products associated with major properties as well as niche characters, artists and fan communities.

"Licensed merchandise is all about capturing the connection between fans and the culture they love – and those moments can happen incredibly fast," said Guy Yaniv, President Kornit Digital Europe. "On-demand production gives the industry the agility to respond when those moments happen, while reducing the inventory risk that has traditionally come with expanding merchandise portfolios."

Digital Production Across Licensing and Music Merchandise

Kornit said its customers are already applying on-demand production across different areas of the licensing ecosystem.

Hybris Production AB produces licensed movie merchandise, while Basic Thinking and Fifth Column serve the music merchandise market. These applications demonstrate the use of digital production across different segments of licensed merchandise.

At the event, Kornit will also highlight applications for personalization at scale, maintaining brand and design consistency across licensed products, localized production and fulfilment, and reducing barriers to bringing licensed products to market.

Visitors to Brand Licensing Europe can meet Kornit at Stand D214 to learn about its on-demand digital production capabilities for licensed merchandise.