Konica Minolta Launches Phase II of PAN India Campaign

India, July 1, 2025 – Konica Minolta Business Solutions India Pvt. Ltd., a leader in digital production printing and business solutions, has launched Phase II of its PAN India brand marketing campaign. This stage features metro train branding across six major Indian cities: Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.

Following the success of the campaign’s first phase in Delhi and Mumbai earlier this year, the extended rollout will cover seven metro trains in total, beginning on June 23rd. The campaign is themed ‘Shaping New Heights, Together’ and ‘India Prints on Konica Minolta’, emphasizing innovation and collaborative growth.

The campaign features high-visibility branding on the exterior and interior of the metro trains. Exterior visuals deliver strong brand visibility city-wide, while the interiors engage commuters with detailed messaging on Konica Minolta’s printing technology and business solutions.

Mr. Katsuhisa Asari, Managing Director of Konica Minolta Business Solutions India, remarked:
“With this expansive branding exercise rollout, we are entering a significant phase of brand awareness across India’s most dynamic cities. Each train we brand is a mobile showcase of our technological edge. For our customers and our stakeholders, this signals that Konica Minolta is ready for the next phase of growth in India that is deeper, more integrated, and sharply aligned with the evolving business needs of tomorrow.”

This metro train campaign follows previous high-impact branding initiatives such as Digital OOH, One PowerHouse, and Print Xpress. However, it stands out for its scale, reach, and commuter engagement.

As digital printing becomes integral to modern business operations in urban India, Konica Minolta’s initiative ensures it continues connecting with millions daily, reinforcing its leadership and reliability in the print technology sector.