KKCL Launches First Family Store in Chhatrapati Sambhajinagar

New retail format combines men's, women's and kidswear brands under one roof as Kewal Kiran Clothing Limited expands its presence in high-potential markets.

Kewal Kiran Clothing Limited (KKCL) has introduced its first family store in Chhatrapati Sambhajinagar (formerly Aurangabad), marking another step in the company's retail expansion plans. The new format houses Killer, Kraus and Junior Killer under one roof, reflecting KKCL's transition from a denim-focused business to a broader lifestyle fashion retailer.

The store offers apparel across men's, women's and kidswear categories, providing shoppers with access to multiple brands in a single destination. According to the company, the format is intended to simplify shopping for families while offering a wider selection of fashion products.

The launch also supports KKCL's ongoing strategy to strengthen its presence in high-potential markets through retail expansion.

Within the new format, Kraus represents the company's women's fashion portfolio, while Junior Killer expands its presence in the kidswear segment alongside Killer's established casualwear and denim range. KKCL stated that the combined brand offering enables it to serve different consumer segments while supporting larger basket sizes and customer engagement. The initiative is part of the company's broader plan to expand its lifestyle fashion portfolio across age groups and genders.

Commenting on the launch, Hemant Jain, Joint Managing Director, KKCL, said: "Today's consumers are looking for convenience, variety and a seamless shopping experience. Our family store format brings together our strongest brands in one destination, allowing us to serve the fashion needs of the entire family. Chhatrapati Sambhajinagar is an important growth market for us, and this launch reflects our continued commitment to expanding our retail presence while making our brands more accessible to consumers."

The company said the new outlet further strengthens its exclusive retail network as it continues to expand its omnichannel presence and invest in retail formats across India. KKCL's brand portfolio includes Killer, Integriti, Lawman, Easies, Kraus and Junior Killer.