Jeanologia Showcases Sustainable Denim Revolution at Kingpins

Jeanologia, the Spanish pioneer in eco-efficient textile finishing, is ushering in a new era of sustainable creativity at Kingpins China, held in Hangzhou on May 22–23. With its groundbreaking combination of laser and G2 Indra ozone technologies, the company is redefining denim design through clean, digital, and artistic innovation.

At the core of Jeanologia’s presentation is a commitment to sustainable manufacturing and expressive design. Their integrated approach—fusing precision laser technology, the waterless G2 Indra ozone system, and the Atmos process—delivers high-quality denim finishes without relying on water, pumice stones, or harmful chemicals. The process supports full design-to-wash agility while drastically reducing environmental impact. Designers can now generate hyper-realistic patterns, intricate textures, and 3D effects, all while eliminating traditional polluting methods.

Jessica Lau, Jeanologia's Brainbox Product Development Lead for Asia, emphasized, “There are no longer creative limitations. Any aesthetic can now be achieved efficiently and sustainably.”

Denim Métiers: A Tribute to Craft and Technology

In collaboration with Kingpins, Jeanologia presents Denim Métiers, a curated capsule collection that blends the industrial spirit of denim with haute couture artistry. This exhibition demonstrates how laser precision elevates denim from functional wear to a form of contemporary craftsmanship. Every garment in the collection is treated as a unique art piece, using laser as a tool to explore innovative, refined aesthetics.

Digital Innovation: Accelerating Development

Jeanologia also participates in the panel discussion “Denim in the Digital Age, Building a Future-Ready Industry” on May 22, where Lau will introduce eDesigner, Jeanologia’s advanced digital denim development platform. This tool allows for ultra-realistic virtual design, dramatically cutting down the need for physical samples by up to 80%, thus accelerating go-to-market speed and enhancing collaboration between brands and suppliers.

The Denim Métiers collection will be featured on the Kingpins China runway on May 23, revealing the most avant-garde application of laser in denim design, capturing both visual artistry and sustainable ethos.

Jeanologia’s Expanding Impact in China

With over 20% of jeans in China now manufactured using Jeanologia’s technologies, the company solidifies its leadership in this crucial market. Jeanologia collaborates closely with local denim producers and global brands to promote cleaner, automated, and efficient production systems. Their participation in Kingpins is a testament to their ongoing commitment to transforming the textile sector in Asia.

Celebrating 30 Years of Sustainable Innovation

In 2025, Jeanologia celebrates three decades of pioneering change in textile manufacturing. From launching laser technology in 1999 to championing zero-water, zero-toxic processing through its Mission Zero initiative, the company continues to lead the global shift towards sustainable apparel production. Jeanologia’s technologies—such as G2 ozone, H2Zero, and e-Flow—have saved vast quantities of water and eliminated harmful substances, proving that fashion and sustainability can evolve together.