JAJ Group Implements Centric PLM to Boost Digital Efficiency
JAJ Group, the French creator, manufacturer, and exclusive European distributor of Schott NYC and global license holder of Rivieras, has successfully deployed Centric PLM™ by Centric Software®, staying within scope and budget. This strategic move reflects JAJ Group’s commitment to modernizing its internal systems, optimizing workflows, and enhancing its operational efficiency in an increasingly competitive and fast-evolving textile industry.
Centric Software is known for providing cutting-edge enterprise solutions that cover the full product lifecycle—from design and development to sourcing, pricing, and retail—for industries like fashion, footwear, home goods, luxury, cosmetics, and multi-category retail.
About the Brands
Schott NYC, known for its ready-to-wear collections for men, women, and children inspired by American military styles, also offers accessories like footwear and stationery. Though some jackets are produced in the U.S., the textiles for the European market are manufactured by JAJ Group in Asia, Turkey, and North Africa. In 2023, JAJ Group expanded its portfolio by acquiring the Rivieras license, producing the brand’s summer footwear and textiles.
From ERP to PLM First
JAJ Group initially sought to upgrade its legacy ERP system, which was too rigid, along with its underutilized PLM software. However, their research highlighted the immediate value of modern PLM solutions. As a result, the company postponed ERP upgrades to focus first on adopting Centric PLM.
“We prioritized PLM because of our outdated way of working, using spreadsheets and manual sketches,” explains Sophie Azzoug, Product Director at Schott NYC.
“We produce in small quantities in small factories. Our designs require excellent product expertise. We wanted to increase our efficiency and needed a solution that could adapt to these specific requirements. We also needed to accelerate our digitalization efforts with the launch of our new e-commerce site and optimize how we integrate with the platforms used by our customers, who include La Redoute, Zalando, Galeries Lafayette and Printemps. These partnerships involve entering accurate product data into various matrices within tight deadlines.”
Simplifying CSR Compliance & Improving Accuracy
JAJ Group also aimed to simplify data compliance under France’s AGEC (anti-waste) legislation, particularly the supply of CSR data. Centric PLM now serves as the centralized system for data input, eliminating the need for multiple entries across different tools.
“We were constantly re-entering the same information across multiple platforms and tools. With Centric PLM, all systems are connected, and data is stored in one place and can be easily extracted,” adds Azzoug.
“From this single source of truth, we’ll be able to harmonize our working practices, increase the efficiency of our planning process and improve product data quality. This will also enable us to process more data, in bulk, very quickly.”
Why Centric Software?
JAJ Group chose Centric Software due to its solid reputation and experience in the fashion industry. Feedback from existing customers and internal staff who had already used the platform influenced their decision.
The deployment was smooth and fully supported by the Centric team, especially during final stages. The system is now live and being used to develop Schott NYC’s 2026 collection.
“Now everyone on our team has access to the same information simultaneously, eliminating quality issues and saving us time. The platform keeps everyone updated on the progress of other users, and we’ve already started developing our Schott NYC 2026 collection using Centric PLM,” says Azzoug.
“Looking ahead, we plan to link Centric PLM to our future ERP system and the Fairly Made® traceability platform, improving our ability to track and measure the social and environmental impact of our products.”
Centric Software’s View
Fabrice Canonge, President of Centric Software, stated, “We are thrilled to be supporting JAJ Group in its digital transformation journey. JAJ is a fast-growing group that was quick to recognize Centric PLM’s unique strengths. This implementation showcases how Centric Software effectively addresses each brand’s specific needs, simplifies their complex operations and helps them leverage their expertise to full advantage.”