IVS Group Appoints Atish Bhatia as Group CMO and Head of IVS Fashion

Bhatia will oversee group-wide marketing and brand strategy while leading the growth of The BT Club and NotreDeim.

IVS Group has appointed Atish Bhatia as Group Chief Marketing Officer and Head of IVS Fashion. In this dual leadership role, Bhatia will oversee the group’s marketing, brand strategy and communications, while leading the growth and expansion of its fashion business.

Leading Fashion Brand Growth

As Head of IVS Fashion, Bhatia will be responsible for business strategy, brand development and expansion for The BT Club and NotreDeim. The BT Club is a Gen Z-focused streetwear brand, while NotreDeim is positioned in the premium lifestyle apparel segment.

The group aims to develop distinct fashion brands that connect with changing consumer preferences in the Indian market.

Experience Across Marketing and Digital Media

Bhatia brings more than a decade of experience across fintech, media, digital platforms, brand partnerships, monetisation and growth strategy.

Before joining IVS Group, he served as Chief Marketing Officer at FiatPe, where he led marketing initiatives focused on brand building, merchant engagement and business growth in India’s digital payments ecosystem.

He previously worked as Head of Sponsorship at Saregama India Ltd., overseeing strategic partnerships and brand alliances. At Condé Nast India, he developed revenue models and expanded digital monetisation across premium media platforms.

His earlier roles include Monetisation Manager for Dice Media at Pocket Aces and Region Head for West and South at ELLE India, where he oversaw digital, print, brand solutions and experiential initiatives.

Bhatia has also worked with media organisations including Times Internet, Forbes India, Naukri.com and Hindustan Times, handling functions related to business expansion and revenue growth.