Italy to Showcase 27 Premium Textile Collections at Intertextile Shanghai 2026
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ICE and Milano Unica strengthen Made-in-Italy textile presence in China with a dedicated pavilion featuring 27 collections focused on quality, innovation and sustainability.
The International Trade Agency (ICE), in collaboration with Milano Unica, will present 27 Made-in-Italy textile collections at Intertextile Apparel Fabrics 2026, reinforcing Italy's presence in one of Asia's leading textile and fashion sourcing exhibitions.
Scheduled from 25–27 August 2026 at the National Exhibition and Convention Center (NECC), Shanghai, the Italian Pavilion will span 480 square metres, showcasing the country's premium textile expertise to buyers and industry professionals from across the Far East.
Italian Pavilion to Highlight Textile Excellence
The participation has been organised to support the international expansion of Italian textile companies while strengthening commercial ties with the Chinese market.
The 27 collections will showcase:
- Premium menswear fabrics
- Womenswear textile collections
- Advanced material research
- Manufacturing expertise
- Innovation and sustainability
The exhibition aims to demonstrate the strengths of Italy's high-end textile industry, combining craftsmanship with technological innovation and design excellence.
China Remains a Strategic Export Market
China continues to be one of the most significant export destinations for Italian textiles, with growing demand for premium-quality products.
According to the organisers, Chinese buyers are increasingly seeking products distinguished by:
- Superior craftsmanship
- Material innovation
- Product quality
- Sustainability
- Supply chain traceability
ICE Highlights Opportunities in the Chinese Market
Commenting on Italy's participation, Fabio De Cillis, Director of ICE Shanghai, said Intertextile Apparel Fabrics provides an important platform for strengthening commercial dialogue between Italian textile manufacturers and Chinese buyers.
He noted that visitors to the Italian Pavilion will experience the combination of craftsmanship, innovative design and sustainability that characterises Made-in-Italy textiles, while also creating opportunities for new business partnerships.
Milano Unica Reaffirms Commitment to International Growth
Massimo Mosiello, General Manager of Milano Unica, said the continued collaboration with the International Trade Agency ICE supports Italian textile companies in maintaining a strong presence in China.
He added that participation at Intertextile reflects the industry's commitment to showcasing research, manufacturing quality, innovation and sustainability while creating new international business opportunities in one of the world's most dynamic textile markets.
With its dedicated pavilion and curated collections, Italy aims to reinforce its position as a global supplier of premium textiles while expanding commercial relationships across the Asian fashion and textile industry.