Intertextile Unveils PUSH SENSATION for A/W 26–27 Trends

Intertextile Shanghai Apparel Fabrics – Autumn Edition is poised to set the fashion direction for Autumn/Winter 2026–27 through its central showcase: the Intertextile Directions Trend Forum, held from 2–4 September 2025 at the National Exhibition and Convention Center (Shanghai). With the creative theme PUSH SENSATION, the forum explores fashion driven by a desire for heightened reality and emotional intensity.

Curated by the Intertextile Directions Trend Committee—including NellyRodi™ Agency (Paris), DONEGER | TOBE (New York), ELEMENTI MODA (Milan), and Sachiko Inoue (Tokyo)—the forum presents four key narratives through selected exhibitor fabrics:

• gentle > raw: An earthy theme blending organic elegance with handmade imperfection, using mineral-inspired tones, vegetal dyes, brushed mohair, and ethnic artisanal patterns.
• classic > theatrical: A bold reinvention combining timeless materials like tweed with dramatic jacquards and lasered fabrics, echoing opulent hues, checkerboard motifs, and vintage influences.
• childish > bizarre: Merging retro charm with eccentric playfulness, featuring psychedelic and cartoonish patterns, bio-sourced PVC, fluffy textures, and crochet.
• pragmatic > dreamlike: A fusion of tailored structure and futuristic vision, highlighted by cosmic-inspired prints, metallic accents, translucent chiffons, and tech-forward textiles.

Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, noted, “Innovation, sustainability, and collaboration remain vital. Yarn Expo and Intertextile Shanghai aim to support global industry growth through shared vision and creativity—even amid economic uncertainty.”

The forum invites exhibitors to participate by showcasing fabrics that align with these directional themes. The Autumn Edition will also run alongside Yarn Expo Autumn, CHIC, and PH Value, presenting a unified platform for the global textile supply chain.