InsideOut by C.L.A.S.S. Redefines Trust as Fashion’s New Luxury

A campaign spotlighting transparency, craftsmanship, and next-gen wardrobe values.

C.L.A.S.S. launches InsideOut, a cultural movement promoting transparency, responsibility, and authentic value in fashion through a 10-value framework and expert-led dialogue.

A New Cultural Movement for Responsible Fashion

InsideOut by C.L.A.S.S. – Trust Is the New Luxury is a social-awareness campaign aimed at educating, informing, and shaping a new mindset around the values embedded in our wardrobes. These values may not always be visible, yet they define quality: ties to local communities, craftsmanship, and a development model that responds to evolving consumer expectations — transparency, traceability, and authenticity.

On Tuesday, 25 November 2025, at BASE Milano’s YES Room, a diverse audience of students, citizens, industry professionals, and institutions gathered for the official presentation of the campaign’s Decalogue of Values. Illustrated by artist Gianluca Cannizzo, the icons highlight the decisions and principles that define a product’s integrity. Throughout the afternoon, experts shared their vision of a more transparent and authentic future for fashion — one capable of restoring trust.

THE CAMPAIGN

Created by the C.L.A.S.S. Eco Hub, InsideOut shines a light on the measurable, often hidden elements that make up a next-generation wardrobe. Beyond visible attributes like aesthetics and performance, the campaign highlights 10 core parameters: Ethics, Social Initiatives, Traceability & Transparency, Environment, Health, Circular Economy, Design, Ingredients, Production, and Dyeing & Finishing.

“Today, trust is the new luxury. Only awareness and transparency can restore fashion’s real value, allowing it to become a tool of responsibility and beauty,” said Giusy Bettoni, CEO of C.L.A.S.S. and creator of the initiative.

InsideOut brings its ten values to life through a group of ambassadors — respected professionals who authentically represent each pillar. Their voices guide a new vision of fashion built on responsibility, innovation, and knowledge.

Ambassadors Representing the 10 Values

Production: Dario Casalini, Founder & President, Slow Fiber
Health: Diana de Marsanich, green journalist
Social Initiatives: Ermete Realacci, President, Symbola Foundation
Ingredients: Prof. Giovanni Maria Conti, Politecnico di Milano
Traceability & Transparency: Giusy Bettoni, CEO C.L.A.S.S.
Design: Architect Isabella Goldmann
Dyeing & Finishing: Ermanno Rondi, President, Città Studi Biella
Environment: Mariasole Bianco, President, Worldrise
Ethics: Martina Rogato, Founder, ESG Boutique
Circular Economy: Mario Bonaccorso, Director, SPRING Cluster

Together, these experts form a mosaic of perspectives that reinforce InsideOut’s mission to redefine the future of fashion.

Campaign Objectives

InsideOut by C.L.A.S.S. aims to:

Raise consumer awareness of transparency, ethics, traceability, and sustainability.
Enhance the value of participating companies by showcasing both visible and invisible product qualities.
Strengthen the supply chain through clear, shared communication.
Create impactful content such as articles, videos, and events that tell the stories behind brands.
Ensure transparency and verified traceability through reports, certifications, and measurable data.

THE EVENT: INVISIBLE VALUES THAT MATTER

Moderated by sustainability journalist Diana de Marsanich, the event unfolded in three sessions.

1. InsideOut Values – Opening Session

Speakers included:

Giusy Bettoni, CEO, C.L.A.S.S.
Margot Sikabonyi, campaign ambassador
Nicoletta Scherini, The Circle Italia Onlus
Gianluca Cannizzo, campaign illustrator
Dr. Hakan Karaosman, supply chain sustainability expert
Simona Roveda, LifeGate
Martina Rogato, ESG specialist

2. Business Session – Let’s Make the Difference Together

Moderated by Chiara Puglisi (Sky TG24), featuring:

Stefano Albini, Confindustria Moda
Annibale D’Elia, City of Milan
Marco Farina, A2A
Annarosa De Luca, InventoLab B Corp

The panel emphasized building a value chain rooted in accountability and traceability.

3. The Wardrobe of the Future

Architect Isabella Goldmann explored the concept of wardrobe as habitat and highlighted Design for Disassembly.
Prof. Giovanni Maria Conti then led a mini-hackathon with fashion students to discuss the wardrobe of the future.

Three green tips emerged:

Choose durability and repair garments creatively.
Buy garments that reflect your values.
Prioritise timeless pieces over short-lived trends.

The event concluded with the presentation of the campaign’s three participation levels: Essential, Active, and Dynamics.

Support & Partnerships

InsideOut by C.L.A.S.S. is supported by leading institutions including the British Chamber of Commerce for Italy, Camera Nazionale della Moda Italiana, Milano Unica, FILO, Regione Lombardia, and others.
Media Partner: LifeGate

Appreciation was extended to The Circle Italia Onlus for its contribution on the International Day for the Elimination of Violence Against Women.