InsideOut by C.L.A.S.S. Drives Transparent Fashion Future

Aiming to foster a culture of transparency, responsibility, and genuine quality in fashion and design, InsideOut by C.L.A.S.S. continues to evolve as a platform that brings hidden values to the forefront. The initiative will be showcased at Milan Design Week and later at the European Innovation for Sustainability Summit in Rome.

Designed to make the often unseen aspects of fashion and design tangible, InsideOut provides consumers with practical tools to better understand product quality. More than a campaign, it functions as both a cultural and operational platform, engaging companies, institutions, and professionals to drive meaningful change across the industry. Central to the initiative is a Decalogue of 10 guiding values that outline a new framework for the modern wardrobe.

These principles—Ethics, Social Initiatives, Traceability and Transparency, Environment, Health, Circular Economy, Design, Ingredients, Production, Dyeing and Finishing—serve as measurable benchmarks that go beyond aesthetics and performance, allowing the entire lifecycle of a product to be clearly understood from raw materials to retail.

Upcoming Events

Milan Design Week
During Milan Design Week, InsideOut will feature prominently within the Oasi Life Experience at the Greenhouse Michelangelo in Piazza Città di Lombardia from April 20 to 26. A key highlight will be the talk on April 24 titled “New Generations of Values. InsideOut, between visible and invisible values, the wardrobe we wear and live in,” moderated by Chiara Puglisi of SKY TG24, with participation from industry experts including Giusy Bettoni, Martina Rogato, Giovanni Maria Conti, Isabella Goldmann, and Marco Martinuzzi.

European Innovation for Sustainability Summit – Rome
On May 8, the initiative will be presented at the European Innovation for Sustainability Summit organized by EIIS at CTE Roma – Casa delle Tecnologie Emergenti. The event will include the launch of the Values Decalogue through a dedicated panel and the workshop “Rethinking Fashion. InsideOut Values Decalogue: the Next Generation.” The workshop will focus on collaborative discussions and co-creation sessions aimed at developing actionable solutions for the future of fashion and design. Outcomes will be shared on May 9 at the Summit’s main stage.

A Growing Movement

First introduced on November 25, 2025 at BASE Milano with the campaign “Trust is the new luxury,” InsideOut has steadily expanded its reach through collaborations with organizations such as Camera Showroom Milano and participation in the 65th edition of FILO. The initiative continues to grow through partnerships, events, and international activities, reinforcing its mission to build a fashion and design ecosystem rooted in transparency, responsibility, and authentic quality.

Statements

“InsideOut grows thanks to valuable synergies and a shared vision. Our goal is to raise awareness across the entire fashion and design system towards more conscious and responsible choices that lead to understanding the ‘journey’ of the wardrobe we wear and live in,” says Giusy Bettoni, CEO and Founder of C.L.A.S.S.

“Hosting InsideOut within our Summit strengthens a shared vision based on commitment, awareness, and concrete action,” states EIIS.

Ambassadors, Partners and Patronages

The initiative is supported by a wide network of ambassadors from industry, education, and sustainability, including Diana de Marsanich, Ermete Realacci, Giovanni Maria Conti, Isabella Goldmann, Ermanno Rondi, Mariasole Bianco, Martina Rogato, and Mario Bonaccorso.

The upcoming events are held under the patronage of several leading organizations, including Regione Lombardia, AICTC, The British Chamber of Commerce for Italy, Camera Nazionale della Moda Italiana, Confindustria Moda, Milano Unica, and others, with media support from LifeGate, Raremood.com, and Textures by Web&Magazine.