Ineos Grenadiers Announce Multi-Year Off-Bike Apparel Partnership with Adidas

The Ineos Grenadiers professional cycling team has entered a multi-year partnership with Adidas, making the German sportswear brand the official supplier of off-bike clothing and footwear for the UK’s only UCI WorldTour squad. The agreement, which began in mid-2025, sees team members and staff wearing Adidas t-shirts, long-sleeved tops, hoodies, jackets, caps, and footwear for the remainder of the season. A full collaborative off-bike range will be introduced ahead of the 2026 racing season, designed to outfit both the team’s riders and support staff. Plans are also in place to offer licensed teamwear for fans as part of the broader collection. While Adidas will provide off-bike apparel, the team continues to use Gobik for race kits and Kask for helmets. The partnership marks a shift from previous arrangements, with Belstaff—owned by Ineos—having supplied off-bike jackets and coats. Founded as Sky Procycling in 2009, Ineos Grenadiers has become one of the most successful teams in professional cycling, with over 500 race victories and 12 Grand Tour titles, including seven Tour de France wins. The Adidas collaboration comes as the team expands its commercial partnerships, following the recent announcement of TotalEnergies as a jersey sponsor for the 2025 Tour de France. Sportfive, a global sports marketing agency, has been working with Ineos Grenadiers to secure premium, long-term partnerships. The Adidas deal is seen as a significant step in enhancing the team’s visual identity and commercial reach ahead of major cycling events.