India’s Sleep Economy: Exclusive Interview with World of Sleep’s Arun Roongta

Publication: Textile Value Chain

Spokesperson: Mr. Arun Roongta – Managing Director, Texzone Information Services Pvt. Ltd., Organisers of HGH India & World of Sleep

Mr. Arun Roongta

1. What inspired the creation of World of Sleep, and what consumer insights shaped the platform?

World of Sleep was created from the belief that sleep is the foundation of overall well-being, yet most consumers lack trusted guidance on how to improve it. Over the years, awareness of fitness and wellness has grown, but sleep — despite occupying one-third of our lives — has lacked a dedicated, holistic platform. At the same time, there is a surge of innovations in mattresses, pillows, sleep technology, and wellness solutions, but consumers rarely get the opportunity to explore them all in one place in a meaningful, experiential way.

World of Sleep addresses this gap by offering a specialised, science-backed platform that brings credible brands, expert knowledge, and immersive experiences under one roof. The goal is to help every individual discover a personalised sleep environment —through better sleep essentials, improved bedroom design, lifestyle practices, and cutting-edge sleep technology- making quality sleep accessible, understandable, and truly transformative for every Indian household.

2. How is India’s sleep economy expected to evolve in the next 3–5 years?

India’s sleep economy is in a rapid growth phase and is expected to sustain double-digit expansion over the next 3-5 years. As lifestyles become more demanding, consumers are actively seeking science-backed solutions to enhance sleep quality, moving beyond basic bedding to well-engineered, ergonomically designed products.

Consumers increasingly want clarity, personalisation, and solutions that support posture, temperature preferences, and overall well-being. This behavioural shift will accelerate product innovation, expand the role of organised players, and firmly establish sleep as a core pillar of India’s broader wellness landscape.

3. What key solutions or innovations will World of Sleep introduce for Indian consumers?

World of Sleep is introducing a completely new, experiential way for Indians to understand and address their sleep needs. For the first time, consumers will be able to engage with sleep products in environments that simulate real-life conditions—assessing posture support, comfort levels, material technologies, and sleep-tech functionality in a guided, sensory format. The platform brings together experts, researchers, and leading brands to simplify complex concepts such as pressure mapping, pillow ergonomics, and circadian lighting. The objective is to give consumers genuine clarity and confidence so they can select solutions that genuinely elevate the quality of their sleep.

4. What is driving India’s growing sleep crisis?

India’s sleep crisis stems from a mix of cultural, lifestyle, and environmental shifts. Urban working individuals are sleeping fewer hours, often at irregular times, and in environments that are not optimised for rest. Technology overuse, especially screen exposure at night, has significantly disrupted natural sleep cycles.

Compounding this, many people continue to use mattresses and pillows that do not match their body type, sleeping position, or climate conditions. This leads to chronic fatigue, back and neck issues, and persistently poor sleep quality. The crisis is largely silent, but its impact is widespread—affecting productivity, physical health, emotional well-being, and long-term quality of life.

5. Why are personalised sleep solutions now a necessity, not a luxury?

Sleep influences nearly every dimension of human health, including cardiovascular function, immunity, cognitive performance, and emotional balance. When we compromise on sleep, we compromise on these systems, though the specific symptoms and severity may vary from person to personPersonalisation has therefore become essential because no two individuals sleep the same way. Body structure, age, weight distribution, climate preferences, and postural habits all determine the right mattress, pillow, blanket, and even sleepwear. A one-size-fits-all approach can never address these needs.

Personalised sleep environments are no longer a luxury—they are a preventive health investment that can help avoid long-term issues such as back pain, anxiety, hypertension, and low immunity.

6. The rise of the sleep-tech sector: innovations that will shape 2026 and beyond.

The sleep-tech sector is poised for remarkable growth, powered by advancements in AI, sensors, materials science, and climate-control technologies. The next few years will see wider adoption of smart mattresses that automatically adapt to body pressure, temperature-regulating bedding tailored for India’s climate, circadian lighting systems, and non-intrusive sleep monitoring devices.

As consumers become more aware of their sleep patterns, they will increasingly seek solutions that provide data-driven insights and personalised recommendations. By 2026 and beyond, sleep tech will likely become a core feature of Indian homes and wellness routines, much like fitness wearables did a decade ago.

7. What to expect at World of Sleep — India's first immersive sleep exhibition?

At World of Sleep, visitors can expect a truly educational and sensorial journey. This will be India’s first exhibition where sleep is presented not as a product category but as a holistic well-being experience. Attendees will be able to interact with the country’s most advanced sleep solutions, consult experts, learn about sleep hygiene, and explore innovations they may never have encountered before.

Whether someone is buying their first mattress, exploring sleep-tech for the first time, or seeking to understand the connection between sleep and areas like mental or digestive health, the exhibition will offer a structured, immersive environment that helps them identify what genuinely impacts their sleep.

8. How consumers can build a better sleep environment at home (expert tips).

Building a better sleep environment at home does not always require large investment; it starts with awareness and thoughtful choices. The foundation is selecting products – especially mattresses and pillows – products that match one’s body profile and sleeping style. Ensuring adequate ventilation, using breathable fabrics, minimising harsh or blue-toned lighting, reducing screen exposure before bed, and maintaining a consistent sleep routine can dramatically improve sleep quality.

Creating a clutter-free, calming bedroom also plays a crucial role. When consumers treat their bedrooms as rest-centric spaces rather than multifunctional areas for work, entertainment, and storage, they naturally begin to experience deeper, more restorative sleep and better daytime well-being.