Indian Silk House Agencies Opens First Store in Silchar, Expands Assam Presence

The new Silchar outlet brings together a curated assortment that includes Lightweight Sarees, Dailywear, Partywear, South Special and The Heritage Collection. The Heritage Collection features Banarasi, Katan Banarasi, Hyderabadi Katan and Tussar weaves, while the South Special Collection presents Kanjivaram and Kanchipuram sarees. The store also carries a broad silk portfolio, including regional varieties such as Assam Silk, serving everyday, festive and milestone occasions. To mark the opening, the company is offering a Flat 10% OFF across collections for a limited period until 19th February 2026.

Speaking on the launch, Darshan Dudhoria, CEO, Indian Silk House Agencies, said, “As the commercial headquarters of the Barak Valley, Silchar represents a strategic market for us in Assam. The city’s evolving retail ecosystem aligns well with our vision of bringing authentic weaves closer to emerging markets. The North East has always shared a deep connection with silk, and we are proud to strengthen our presence in the region with our first store in the city. With our Heritage and South Special collections, we aim to offer Silchar’s customers access to authentic weaves from across India, while continuing to support the artisan communities who keep these traditions alive.”

Indian Silk House Agencies currently operates 63 stores across 12 states and continues to expand its footprint across Tier I–IV cities. The company is also strengthening its omni-channel network through its D2C platform, indiansilkhouseagencies.com. The Silchar opening forms part of its broader strategy to build nationwide presence while maintaining long-term partnerships with artisan communities and pursuing responsible retail growth.