Ultra Denim Pvt Ltd is a fabric company and Ultra Denim Lifestyle Pvt Ltd is the garment unit. The capacity is 75,000 metres per day of fabrics and 4,500 pieces per day of garments. “Our clientele  includes Aditya Birla Group, Shoppers Stop, Reliance, Future Group and also some export buyers. The commercial production began in 2015,” says Ultra Denim, Parth Patidar, Director

Mr. Parth Says: “A total of 4 units are producing denim. Despite raw material price rise, the market is quite good. We use not only organic materials but also recycled threads, and therefore sustainability is taken care of. Since we have our unit in a Textile Park, we have a community setup for recycling water and we do some rain harvesting too.” Ultra Denim’s export constitutes 70% to 75% of its production. “Out of the 25% for local distribution, 50% is bought by brands. Overcapacity of denim is history now but raw materials including chemicals cost have risen rapidly.”

Our total capacity of denim is 2.2 million meters. In the coming years, we are planning a spinning mill. Besides, our solar power is taking 1/3rd of the needs in the day, and this capacity will be raised to full capacity in solar power generation. These are tapped through rooftops, and now we plan to buy a separate space for more solar panels.

Adds Mr. Parth: “Our fabric is Oekotexcertified. We use non-toxic auxiliaries and dyes from well-known companies like Archroma and Atul. There was a time when only big corporates were in denim, now units with small capacities are coming up. Like units with 1 million capacities are also set up. May be there are 55 to 60 mills now producing denim in India.”