Market Reports

New Home Category Launched by Banana Republic

Published: March 30, 2023
Author: DIGITAL MEDIA EXECUTIVE

With the expanded announcement of BR Home, an extraordinary selection of home categories that are exquisitely crafted by the best artisans and craftspeople around the world, exclusively created and curated by Banana Republic, a Gap Inc. brand, Banana Republic continues to establish itself as a premium lifestyle brand.

According to Sandra Stangl, President and CEO of Banana Republic, “Our enlarged Home collection is key to our ambition to be the top lifestyle brand that places BR as an experiential and cultural cornerstone in our consumers’ lives.” “Banana Republic is a place for exploration, adventure, and fantasy.”

With an exclusive spring collection of luxury bedding, carpets, cushions, and decor, BR Home expands its offerings to help clients create havens of comfort and flair. The brand keeps its attention. based on its commitment to unmatched craftsmanship and use of the finest natural textiles and materials, including premium European linen, soft cotton cashmere, and organic cotton.

Aaron Rose, Head of Commerce & Experience for Banana Republic, stated that “discovery and self-expression are a vital aspect of our clients’ lives at home, at work, and when travelling.” “We are thrilled for BR Home to be a vital part of their personal living,” the company stated. “We know our consumers care profoundly about outstanding style, design, and quality in all aspects of their lives.” The new collection expands on ART, Curated by Banana Republic, a collection of unique pieces from artists and photographers, which was introduced last fall.

Prices for the BR Home collection are now available online and at a few chosen American stores. varying from $40 for our cleaned cotton pillowcase sets to $7,550 for our most opulent handmade, extra-large rugs produced in Morocco’s Atlas Mountains.

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