The brand’s offerings in the Indian market include a wide range of denim, casual wear, footwear and accessories for men and women.
Mukesh Ambani-led Reliance Brands plans to open 4 stores of Italian denim brand Replay this year in the country after having won its distribution rights for the Indian market last year. The brand has opened its first store in Delhi/NCR region and aims to open another three outlets in Delhi and Mumbai, the company said in a statement. The brand’s offerings in the Indian market include a wide range of denim, casual wear, footwear and accessories for men and women. “I am very excited about Replay’s first store opening in India at Delhi-Gurgaon. I am confident that our constant striving to deliver qualitative and innovative products will be in line with the consumers’ appetite for the highest standards in denim. Furthermore, it is a real pleasure to join forces with Reliance Brands Limited and I truly believe we are starting a wonderful journey together,” said Matteo Sinigaglia, CEO of Fashion Box SpA. Replay will also be available online exclusively on Reliance’s e-commerce portal AJIO.com. Reliance Brands’ current portfolio of brand partnerships comprises of Armani Exchange, Bally, BottegaVeneta, Brooks Brothers, Burberry, Canali, Coach, DC, Diesel, Dune among others. It operates over 420 stores and 350 shop-in-shops in India.
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