ViceVersa is now live online—the video presenting the product development proposals by fabric designer Rossano Bisio for the 64th edition of Filo is now accessible on the official Exhibition website.
Paolo Monfermoso, Manager of Filo, highlights:
“The online release of the product development proposals has always been a key event for the textile professionals who look to Filo as the reference Exhibition for yarns and textile materials. Since the last edition, we have chosen to increasingly highlight the technical aspects and contents of our creative proposals, responding to Filo’s essential mission: offering companies effective and feasible suggestions to develop truly innovative textile ideas. Obviously, for Vice-Versa too, technical quality is never detached from a high aesthetic content, first of all from the one of textile proposals, and secondly from the video itself that brings them together, in our intentions a ‘little big movie’ that will accompany us until the 64th edition of Filo in September.”
This September, Filo64 moves to Hall 14 at Fiera Milano Rho, a change Monfermoso believes will also influence the creative journey. The proposals space will be expanded, laying out a coherent creative path that begins with ViceVersa, continues through exhibitors’ collections, and concludes with “Made in Filo”, a curated fabric sample collection launching at the show.
“Basically, through Vice-Versa we are proposing the starting point for a creative path that we will travel together: we as Filo’s organisers, our exhibitors and their customers, all the way along the supply chain that will have the end-products as its point of arrival. It is a journey that we can start to imagine from today. Meanwhile, enjoy the video!”
Rossano Bisio, who curated the product proposals, describes ViceVersa’s aesthetic message as a blending of tradition and innovation:
“Through Vice-Versa, we decided to expand the aesthetic and functional language of textile and fashion industry by offering a vision where traditional elements merge with innovative ones.”
He further explains:
“Vice-Versa delivers the message of a deep change in the way fashion, design and textiles are conceived. Using concepts such as the ‘reversal’ of styles, formal wear meets casual elements, and avant-garde fabrics are combined with traditional techniques.”
Technically, this reversal was evident in yarns that mix shiny and matte, soft-hand and crêpe textures, and coarse with fine structures. The project tells a story bridging past and future, carried out through the Aesthetic Lab, Luxury Lab, and Innovation Lab—spaces that express how sustainability, digital innovation, and ethical practices drive a new era of elegance. This vision departs from flashy luxury and instead promotes a refined, responsible, and emotionally resonant style, where value stems from quality materials, artisan craftsmanship, and strong ethical values.
The 64th Filo Exhibition will take place on September 23–24, 2025, at Fiera Milano Rho – Hall 14.
The ViceVersa video is now available on www.filo.it.
