Lush Decor, the globally recognized multi-category home fashions brand from New Jersey, has made its grand debut in India at Bharat Tex 2025. Founded in 2008 by Jenny Jing Zhu with a mission to revolutionize home decor, Lush Decor is now preparing to launch in India, marking an exciting expansion in its global journey.
Known for its sophisticated designs and exceptional craftsmanship, Lush Decor showcased a stunning collection of home décor products at Bharat Tex 2025. From elegant bed sheets and plush comforters to beautifully designed quilts and decorative pillows, each item is crafted to bring luxury into everyday living. Visitors also got to explore cozy throws, stylish curtains, and functional yet chic shower curtains—all designed with a focus on quality and innovation.
At the event, Lush Decor introduced a unique customer experience kiosk, offering guests an exclusive preview and the ability to shop directly from Amazon USA. Additionally, attendees could explore and purchase products from the brand’s direct-to-consumer website, ensuring a seamless shopping experience for Indian customers.
Jenny Jing Zhu, Founder of Lush Decor and Dr. Paola Peretti, Chief Executive Officer of Lush Decor
Speaking about the brand’s expansion, Jenny Jing Zhu, Founder of Lush Decor, said, “Our journey has always been about merging culture, tradition, and modernity into designs that resonate globally. India’s rich textile heritage and appreciation for timeless decor made it a natural choice for us. We are thrilled to bring Lush Decor’s vision of accessible luxury to Indian homes.”
Dr. Paola Peretti, CEO of Lush Decor, shared, “India’s dynamic and growing home textile market makes this expansion a perfect fit. Through Bharat Tex 2025, we’re excited to introduce Indian customers to our thoughtfully curated range of products that blend quality, innovation, and aesthetic appeal.”
About Lush Decor:
Lush Decor, founded in 2008 by Jenny Jing Zhu in New Jersey, has evolved from a small venture into a beloved brand known for offering high-quality, innovative, and stylish home décor. Dedicated to empowering individuals to create homes that reflect their unique personalities, Lush Decor combines modern design with exceptional comfort. Today, Lush Decor is available across major e-commerce platforms and physical retailers in the U.S. and internationally, bringing signature style to homes worldwide.
For more information, visit: www.LushDecor.com
Stall Details:
Hall and Booth No: 14 G-C8
Bharat Tex Trade Federation, Bharat Mandapam, New Delhi, India
