The LIVA Miss Diva 2024 Grand Finale, held on March 7, 2025, was a dazzling showcase of beauty, fashion, and digital influence, uniting India’s most talented individuals for a night of glamour and empowerment. LIVA, the 100% natural-origin fabric brand from Birla Cellulose, reaffirmed its commitment to supporting independent, confident, and versatile women.
This year marked a historic milestone with the introduction of two new categories—LIVA Miss Diva Fashion Designer and LIVA Miss Diva Content Creator—expanding the platform beyond the runway and redefining fashion’s creative landscape.
Meet the Winners
The grand event crowned:
- Ayushree Malik – LIVA Miss Diva Supranational 2024
- Vipra Mehta – LIVA Miss Diva Cosmo 2024
These extraordinary women will represent India on the global stage at Miss Supranational 2025 and Miss Cosmo 2025, continuing the country’s rich legacy in international pageantry.
Additionally, the newly introduced categories saw exceptional talent rise to the top:
- Sudhruti Padhiary (Odisha) – LIVA Miss Diva Fashion Designer 2024
- Ananya Praveen (Bihar) – LIVA Miss Diva Content Creator 2024
Their victories highlight the evolution of LIVA Miss Diva, recognizing excellence in both fashion craftsmanship and digital storytelling.
A Night of Elegance and Creativity
Hosted by Nehal Chudasama and Tanuj Virwani, the grand finale saw 24 finalists competing across various categories, captivating the audience with their confidence and talent. The evening commenced with a stunning fashion showcase by renowned designer Mandira Wirk, setting the tone for an elegant and sophisticated night.
The distinguished jury panel included:
- Ritika Khatnani, Sonaakshi Raaj, and Bhavana Singh (mentors)
- Mandira Wirk (celebrity designer)
- Fardeen Khan (actor)
- Ketut Permata Juliastrid (Miss Cosmo 2024)
- Andrea Aguilera (Miss Supranational 2023)
Adding to the glamour and entertainment, the night featured an electrifying performance by rapper Pho and a mesmerizing musical act by Sa Re Ga Ma talents Pragati Nagpal and Arjun Tanwar.
Sustainable Fashion Takes Center Stage
The finalists dazzled in exquisite ensembles, with the LIVA Miss Diva Fashion Designer contestants presenting regal ethnic creations made from LIVA’s eco-friendly fabric portfolio—including Livaeco, Liva Modal, and Liva Excel.
Speaking on the event’s success, Mr. Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, shared:
“At LIVA, we celebrate innovation, creativity, and individuality. Our partnership with Miss Diva for the fifth consecutive year reflects our commitment to empowering women who embody fluidity, confidence, and sustainability. This year’s winners represent the future of fashion and beauty, and we are proud to support them on their transformative journeys.”
More Than a Competition – A Movement of Empowerment
The LIVA Miss Diva 2024 Grand Finale was not just a pageant—it was a celebration of talent, diversity, and purpose-driven innovation. As the winners embark on their new journeys, they inspire future generations to break barriers and chase their dreams.
