navyasa by liva has announced its partnership with Team Delhi Capitals for the Tata Women’s IPL , the premier T20 cricket league for women in India.  The association with the league is expected to provide the brand with a significant platform to showcase its narrative. As part of the brand association, the Delhi Capitals team players will adorn the navyasa by liva logo on the lead arm of their official jersey, through the course of the tournament. The Women’s IPL presents a great opportunity to celebrate women in cricket, the most loved sport of the country, and perfectly aligns with navyasa by liva’s ethos of #freetobe, representing bold and confident women of today in various fields beyond business and fashion. Women’s IPL provides a fantastic opportunity to reach out to a diverse and dynamic audience.

The spokesperson for navyasa by liva, Mr. ManMohan Singh – Chief Marketing Officer – Grasim Industries Ltd | Pulp & Fibre stated, “We are excited to partner with Delhi Capitals team for the upcoming Women’s IPL. This partnership provides us with an opportunity to showcase our brand’s ethos of empowering women and celebrating their individuality. We look forward to creating a unique and unforgettable experience for the fans.”

Talking about the association Ms. Priyanka Priyadarshini- AVP– Grasim Industries Ltd | Pulp & Fibre & Brand Head navyasa by liva added, we celebrate Delhi Capital team’s versatility and achievement thru this disruptive association. Can’t be a better way to mark the first anniversary of the brand and celebrate International Women’s Day this year.

Mr. Dhiraj Malhotra, CEO, Delhi Capitals said, “We are thrilled to have navyasa by liva on board as our partner. They are synonymous with the modern Indian woman, and we couldn’t be happier to associate with a brand that champions women empowerment the way navyasa does.” “The partnership between navyasa by liva and Delhi Capitals is a perfect fit, as both brands are dedicated to promoting empowering women to express themselves freely. The upcoming Women’s IPL in 2023 is expected to be a game-changer for women’s cricket in India, and navyasa by liva is proud to be a part of this historic event.

About navyasa by liva:navyasa by liva sarees from the house of Aditya Birla Group aims at perceiving sarees as the new “cool” and making it the preferred attire for the modern Indian women, brand navyasa by liva is coined from navya which means new, and rasa, which is the art of everything we do. navyasa by liva is striving to create a larger shift in the perception and adaptability to sarees especially among the younger generation and urban women. The brand is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort.