As part of its dedication to the sector, Südwolle Group is honoured to be one of the sponsors of “The Elephant in The Room,” an exhibition that both celebrates and examines the difficulties and intricacies of the textile manufacturing process. The exhibition is being put on by BYBORRE in collaboration with Castello Sforzesco, the City of Milan, a number of supply chain partners, including Südwolle Group, and will run from April 17 through April 23, 2023, during Milan Design Week in Milan.
The goal of the exhibition is to offer visitors an educational experience that highlights the past, present, and future of textile production, from the selection of raw materials through the finished goods. It emphasises the value of openness, teamwork, and a just supply chain. The display and learning opportunities access to and demonstrates all of the phases in the textile production chain, from locating raw materials to producing final goods. While being surrounded by the twelve Trivulzio Tapestries, which are a testament to the rich history and workmanship of the textile industry, educational exhibits in the castle’s “Sala della Balla” help visitors better comprehend the complexity and difficulties in this business.
Panel discussions will be held over the course of three days by the consortium of partners and Nieuwe Instituut to bring together specialists in design, architecture, and materials to talk about transparency, cooperation, and co-design as well as the significance of a (fair) supply chain. Additionally, the recently created project THE NEW STIJL by…,staat will hold a series of discussions with creatives from various disciplines and artistic movements, such as Bas Timmer (Sheltersuit), Amber Jae Slooten (The Fabricant), and Sabine Marcelis.
Through its involvement in “The Elephant in The Room,” Südwolle Group hopes to raise awareness of the value of ethical and open business practises in the textile sector and to demonstrate its dedication to these principles. The business is anticipating making a major contribution to an exhibition that honours the creation of textiles and promotes candid dialogue about the sector.
