Avery Dennison and Lion Brothers, a renowned creator and producer of apparel brand decorations, have inked a legally binding agreement to be combined. The transaction is anticipated to occur in the second quarter of 2023, after which Lion Brothers will greatly increase our Embelex portfolio by joining the Apparel Solutions division of Avery Dennison’s Solutions Group.
Through the transaction, the merged companies will be able to capitalise on their shared industry experience and extend Avery Dennison’s presence in high-value solutions and external embellishments while leveraging Lion Brothers’ knowledge, innovation, and service. Lion Brothers is renowned for fusing inventive design with technology and scientific developments to provide product innovations for numerous illustrious brands and businesses. The Lion Brothers company is based in Owings Mills, Maryland. the United States, with locations in China and Hong Kong. In 2022, it had 450 workers and around $65 million in revenue.
As a pioneer in embellishments and garment customisation, Avery Dennison continues to advance with the proposed purchase of Lion Brothers, according to Michael Barton, senior vice president and general manager of garment Solutions at Avery Dennison. “Lion Brothers offers solutions that enhance garment brands and establish ties with customers. Lion complements Embelex, our full-service, end-to-end portfolio for on-product branding, graphics, and trimmings, well. Lion has a significant presence in the team sports area in North America and offers solutions for lifestyle, fashion, and promotional apparel businesses. The Lion acquisition will allow us to increase our presence in team sports across the globe, diversify our product offerings, grow our European portfolio, and provide exceptional value to all stakeholders.
According to Susan Ganz, owner of Lion Brothers, “Since 1899, Lion Brothers has assisted apparel brands in telling the story of identity and belonging through brand insignia and embellishments that bring meaning and connection to each brand, community, and consumer.” “We are thrilled to join Avery Dennison and look forward to delivering this narrative with them. In addition to furthering innovation and sustainability, Lion will be able to reach a bigger, worldwide audience with our decoration and apparel personalization options because to Avery Dennison’s global platform and capabilities.
