Hyderabad based Kausheyam works through a network of approximately 400 artisans around the country. Some of their fabrics and blends include Tussar mulberry silk, tussar cotton, tussar matka, tussar khadi, tussar linen, Maheshwari, and Chanderi. In an exclusive chat with Textile Value Chain, Priyamvad Kabra, Head (Operations), Kausheyam, speaks on the trends on buying silk-made products, challenges and way ahead.
As a manufacturer of silk products, what are the key ways you are innovating in terms of design andquality?
Our production is based on traditional hand-weaving techniques, in which we can vary our designs,yarns, blends, from product to product. Unlike bug power-looms, we do not require a big quantity ora big order to make the changes we desire. The art of hand-weaving is dying, it is on the verge of abolishment. Reviving this art in tune to modern needs is our focus.That being said, our key way of innovation is to make blends of yarns, with new designs. We use all kinds of natural materials, like Cotton, Khadi, Muga, Tussar, Matka, Eri, and we make blends using these fabrics. Tussar Muga, Tussar Khadi, Silk Khadi, Khadi Matka, etc.As far as designs are concerned, change is a way of life. There are some designs that are evergreen,and since handwoven production can not be produced in bulk like factory products, the demand isalways constant. Other than these evergreen designs, there are experiments carried out in terms ofdesign in almost every batch of production.
The handloom textile industry has a limitless potential. With the rising requirements of sustainable fabrics, and with focus into original, ethnic, heritage products, the market offers a potential in manyways and levels.As far as the domestic market is concerned, it is pertinent for us to focus more and more on to theretail market and use the right techniques of marketing for building our brand. This paves the wayfor an online market as well, and also acts as an introduction to further expansion into different cities and states.For international markets, the fairs in France, Italy, Germany, and some in The USA offer big opportunities for operating in markets in Europe and North America. These opportunities have notbeen explored yet, they have only been talked about. But with extra hands in the business, and anew zeal to expand and diversify, these opportunities will start being used as and when they are presented.
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