The report “Green Preservatives Market by Type (Natural preservative, Organic Acid, Essential Oil), End-use Industry (Food & beverage, Personal Care & Cosmetic, Industrial Cleaning, Household Cleaning, Pharmaceutical), and Region – Global Forecast to 2028″, size was USD 1.1 billion in 2023 to USD 1.5 billion by 2028, at a CAGR of 7.1% from 2023 to 2028. Green Preservatives, commonly referred to as natural preservatives, are made mostly of natural sources that are used to prolong product shelf life while reducing the need for artificial or chemical preservatives. They are better for the environment and safer. Green preservatives are in high demand due to customer preferences shifting towards natural and clean-label products as well as rising knowledge of the possible health and environmental dangers linked to synthetic preservatives. Green preservatives are used in various industries such as food & beverage, personal care & cosmetic, cleaning industry (household cleaning & industrial cleaning), pharmaceutical, and others (agriculture, horticulture, water treatment, and textiles).
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- 254 Market data Tables
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- 246 Pages and in-depth TOC on “Green Preservatives Market – Global Forecast to 2028”
Some of the prominent key players are:
- Kerry Group (Ireland)
- Kemin Industries, Inc. (US)
- Corbion N.V. (Netherlands)
- LANXESS AG (Germany)
- BASF SE (Germany)
- International Flavors & Fragrances Inc. (US)
- Dow Inc. (US)
- DSM-Firmenich AG (Netherlands)
- Symrise AG (Germany)
- Givaudan SA (Switzerland)
- Clariant AG (Switzerland)
Driver: Growing popularity of organic and clean label products
The surge in demand for organic and clean label products is a key driver for the green preservatives market. Consumers seeking healthier, environmentally friendly options prefer products with minimal additives. Green preservatives, sourced naturally from plants and essential oils, align perfectly with these preferences. They offer a safer, eco-friendly alternative to synthetic preservatives, fitting well within organic and clean label product formulations. Manufacturers are increasingly utilizing green preservatives to meet consumer needs for safer, more natural ingredients, propelling their adoption growing industries like food & beverage, personal care & cosmetic, pharmaceuticals, and personal care products.
“Based on end-use industry, food & beverage segment is estimated to be the largest market for green preservatives market, in terms of value, in 2022.”
The food and beverage industry emerged as the primary and most significant market for green preservatives. The perceived increase in customer preference for natural and organic products, especially in the food and beverage industry, corresponds with people’s growing awareness of their health. Growing concerns about the possible health risks associated with artificial preservatives have led food and beverage firms to aggressively seek out substitutes. The use of preservatives in food and beverage products is often influenced by the constantly changing regulatory environment and changing standards within the sector.
“North America is estimated to be the largest region in green preservatives market in 2022, in terms of value.”
The North America region has leading status in the green preservatives market as demand is significantly increasing because of the growing preference among North American consumers for natural and organic products, which are seen as safer and healthier options than conventionally preserved foods. This is a move away from artificial preservatives, which are thought to have potential negative effects. The growing demand for natural, or “green,” preservatives is mostly due to growing knowledge of the harmful impact that synthetic preservatives have on human health. Moreover, the strategic activities and robust presence of major industry participants like Kerry Group, Dow Inc., and BASF SE all of which have their headquarters in the region which support the North American market’s leadership in the green preservatives space. These businesses place a high priority on making significant expenditures in R&D with the goal of creating cutting-edge, novel solutions for green preservatives.
