Denim is one of the world’s most iconic fabrics indeed. No other variety of fabric has gathered such huge acknowledgement across the globe.Today, this durable fabric has become so aesthetically appealing that one can even find home decor products made with thedenim fabric. Hence, denim business has been considered as a profitable choice in the mass market.
India is currently the biggest producer of denim fabrics. Traditionally, only cotton was used to manufacture denim fabric, but, now-a-days it is blended with polyester, to control shrinkage & wrinkles, as well as, with Lycra to make it stretchable. The first step of denim production process includes the cultivation of the cotton plants. Cotton fibers are then combed and made into long, thin strings so that a range of dyes, washes, or treatments can be applied. The dyeing temperature usually varies between 60-degree C to 80-degree C, while for some dyes, it can be as high as 95-degree C.
Additionally, tops, dresses,corsets, pants, and so many other pieces of clothing are being made with denim to offer people the opportunity to flaunt a complete denim on denim look. Natural washed denims with blue or indigo tones are the most preferred ones in denim fit and style trends. A vintage trend of baggy jeans,encouraged by the 90s fashion, is gaining a lot of interest with fashionistas across the globe recently.Ripped and distressed jeans are on demand since the last couple of years. Flared jeans, boot cut jeans, and super wide legged jeans, meanwhile, are grabbing a lot of attention over the denim trend. Printed jeans, on the other hand, are the most innovative twist to classic denim and the incorporation of street style.
According to a report published by Allied Market Research, the global denim jeans market size is expected to reach $88.1 billion with a considerable CAGR from 2021 to 2030. North America is currently holding the highest market share and is expected to maintain its dominance during the forecast period.
Moreover, the Asia-Pacific region is providing lucrative opportunities for the growth of the market. This is owing torise in disposable income in the emerging economies such as China & India, which has significantly increased the spending capacity of people on clothingfor personal grooming, thereby boosting the growth of the global denim jeans market. Factors such asgrowing standard of living,introduction of denim jeans with antimicrobial properties, launch of eco-friendly denim jeans, surge in trend of wearing denim jeans in work stations, offices,& special occasions, and per capita consumption of the denim jeans, at the same time, are contributing to the growth of the market in more than one way.
However, the outbreak of the COVID-19 pandemic led to have a negative impact on the growth of the global denim jeans market. This is attributed to the implementation of the global lockdown, which resulted to halt the denim production hubs across the world temporarily. Due to strict regulations and ban on import & export activities, a severe disruption caused in the global supply chain. This in turn, created several difficulties in supplying the raw materials. Shortage of skilled labor force, temporary closure of retail stores & malls, dynamic changes in expenditure pattern, and decline in sales of denim jeans were few more factors that restrained the growth of the market, especially in the initial period. Nevertheless, the market has already started to recover and is expected to get back on track soon.
Furthermore, rise in sense of fashion among the global population is influencing the key market players to focus on product innovations with various designs, patterns, colors, and fitting. On top of that,several fashion influencers on social media and e-commerce platform are helping the fashion industry to grow with a wide array of denim jeans types such as skinny, tapered, athletic, andregular fit jeans, which is sequentially boosting the demand for denim jeans.
In addition, technological advancements have allowed Levi Strauss to design a new jean that is compatible with iPod music player.Also, this company has come up with a bullet proof denim jacket that has the looks of a perfect casual wear. Here, it is worth mentioning that the global denim jeans market has a huge scope to assemble immense growth in the years to come.
Author’s Bio-Suchita Gupta is an explorer, musician and content writer. While pursuing MBA, she found that nothing satisfies her more than writing on miscellaneous domains. She is a writer by day, and a reader by night. Besides, she can be found entertaining her audience on social media platforms. Find her on LinkedIn & Instagram.