Have you ever heard of Gabrielle Bonheur Chanel, a Frenchwoman? This is the lady who created the Chanel brand, which features haute couture, high-end perfumes, accessories, and cosmetics. Chanel, also known as Coco Chanel, began her career by opening a modest clothing store, although offline, because the Internet did not exist at the time. She created Chanel as the premier brand of high couture apparel through hard work and ingenuity.
However, it is now possible to establish a small online apparel business without going through the difficulties that Coco Chanel did. We live in the Internet age, which simplifies everything. In the aftermath of the Covid-19 epidemic, the new normal has also witnessed an increase in internet purchasing. As a result, 2021 is the ideal year to launch a modest online clothes business.
As a result, if you want to start a tiny, online clothes business, here is my beginner’s advice.
Guide to Start Small Online Clothing Business
This is a comprehensive guide to start a small online clothing business. You could use these tips and adapt them to suit your specific needs, according to your skills and location. With these tips, you can set up a small online clothing business easily.
Decide Your Niche
Deciding the niche in which you wish to set up an online clothing business is extremely important. That’s because there’re several giant firms offering clothing that suits all tastes and budgets. And you’ll be competing against these large online sellers directly and indirectly.
Some of the niches that I could suggest for your small online clothing business include:
- Kids Wear.
- Women’s Clothing.
- Men’s Clothing.
- Sports & Outdoor Clothing.
- Formal Clothing.
- Casual Clothing.
- Wedding Dresses.
- Ethnic Wear.
- Designer Clothing.
You can include two or three niches to start a small online clothing business. For example, you can offer kids, women’s and men’s clothing and divide it into outdoor, sports, formal, casual, and so on.
However, to launch a business, I would suggest you stick with only one niche. That would make your small business easy to focus upon and handle.
Where to Sell?
The next question you need to respond to is where to sell clothing online? There’re some superb options.
- Facebook: You can try selling clothing on Facebook Marketplace, which is a free resource from the social media giant. However, Facebook Marketplace has only a limited reach- of about 100km from your location. If you want to expand your reach, try Facebook Business.
- Shopify: The other option is setting up a marketplace on Shopify. You can easily set up a Shopify marketplace, display, sell clothing and make money.
- Etsy: If you’ll be selling exclusive dresses, then Etsy is your best bet. Open a marketplace on Etsy and sell clothing. This is a superb website to sell very expensive handcrafted clothing.
- Amazon: Amazon offers a resource known as Amazon Handmade. If you’ll be making the clothing yourself, sign-up as a seller on Amazon Handmade. Or you can simply sign-up as an Amazon seller too.
- Own Website: It’s also possible to set up your website and sell clothing. Though you can open an online store by buying a superb domain name and hosting, you’ll have to do a lot of digital marketing to make sure this online store gets noticed by people.
These are some of the best places where you can launch a small online clothing business. Each one has its advantages. Therefore, study these platforms carefully before signing up.
Start a Blog
The best way to attract customers to your online clothing store while creating a brand for yourself is by starting a blog. Let’s get this clear: it’s easy to start a blog. All you require is a superb domain name that matches the brand of your online clothing store. And of course, hosting, and other essentials.
Upload amazing content and reviews about your range of clothing. Here it’s worth remembering that people will visit your blog only if you provide engaging, interesting, relevant, and actionable content. Therefore, write superb articles on fashion and trends in the clothing industry. Provide links to your online marketplace or store for your range of clothing. This helps people to make quick decisions and buy from your online clothing business.
Content marketers aver that 90 percent of all consumers do research online through blogs before making a final decision to buy something. That’s because they trust blogs more than company ads and websites. Therefore, you too should open a superb business blog that promotes your range of clothing. With a good website, you can run several online businesses at a time. It doesn’t matter if you do not have any business idea in mind right now, with time you can think and curate a list of unique business ideas that can make your future secure and successful. One of the best advantages of starting an online business is that it requires minimal to no startup cost.
Offer Affiliate Marketing
Every business begins as a small home-based enterprise before blossoming into something large. And one of the best ways to promote your online clothing business is by offering affiliate marketing.
Affiliate marketing is a superb way to get free publicity for your business and get sales too. When you offer affiliate marketing, several bloggers and website owners will join the program. They will write favorable reviews about your range of clothing and post them on their websites and blog sites. Additionally, they will also provide links to enable people to buy your stuff. This translates as publicity through multiple channels.
You’ve to pay affiliate commissions only when someone buys using an affiliate link provided by a blogger or affiliate marketer.
Do Email Marketing
One of the advantages of having a business blog and online marketplace is that you can make a superb email list. And this email list is useful for email marketing. While many online businesses believe that email marketing is outdated or redundant nowadays, I prefer to differ on such views. Email marketing remains as relevant today as it was a decade ago.
You can send personalized emails about the latest blog posts, new additions to the range of clothing you’re selling online, make special offers to all customers or selected ones, and develop loyalty. Generally, people are interested in special offers and new arrivals at any online store. This is where email marketing proves to be a vital resource.
Using email marketing, it’s also possible to convert leads as customers. You can make them selective special offers and tilt the favor to buy. This also leads to loyalty among customers.
Don’t Forget Digital Marketing
There’s only one way for our small online clothing business to get the notice and attention you desire. And that’s by digital marketing. Digital marketing consists of several processes. These include social media marketing, email marketing as I mention just above, and Search Engine Optimization.
When you do superb digital marketing, it’s possible to get your small online clothing business on top of Google’s Search Engine Results Page (SERP). And this could translate as more business leading to higher profits.
Nowadays, there’s also voice SEO. Meaning, you can do SEO for people that use voice to search for clothing and other stuff. You can outsource SEO processes from a freelancer or do them yourself by learning or doing a superb online digital marketing course.
Setting up your own small, online clothing business is simple. However, it does require some effort and skills on your part. Moreover, such a business can also help you create your brand and become rich and famous. Follow these simple steps that I mention in this article to set up such a business.
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