Articles | In-Depth Analysis | Industry View

ZIMMER AUSTRIA – MARKET PRESENCE in India

Published: August 25, 2021
Author: Manali bhanushali

Already in the 1920’s, the first roller printing machines from ZIMMER were sold in India. ZIMMER’S India business, however, came to a complete standstill with the outbreak of World War II. 

The decades from 1940 to 1960 brought lots of changes in the political scenario and the business alike. After the smoke caused by these turbulent times settled down, the economy started to rise, and prosperous times came back to the textile industries. 

In the mid-1960’s, ZIMMER AUSTRIA introduced rotary and flat-screen printing installations to the textile industries in India. From the mid-1960’s to the end of 1980’s, the screen-printing business was the base for ZIMMER AUSTRIA’s market presence in India, and it still is to this day. With the latest generation of flat and rotary screen printers, as well as coating systems, based on the MAGNOPRINT, ROTASCREEN and MAGNOROLL brands, ZIMMER AUSTRIA’s market position improved drastically. The population of ZIMMER printing and coating machines are still continuously on the rise. 

With a trusted name and being associated with best market performance and excellent service, ZIMMER AUSTRIA has started to introduce the first digital carpet printers in India at the beginning of the second millennium. Several CHROMOJET printers have been supplied within a few years and the printed carpet business started to flourish. CHROMOJET printers with pressurized ink injection through valve-based technology have been a revolution for the Indian carpet and blanket industry. There was no other system available that could achieve such penetration like that of ZIMMER’s CHROMOJET technology.

The market was hungry for this world-class technology. Several machines of ZIMMER AUSTRIA make, including some secondhand equipment have come to the Indian market. It does not matter whether the machines are imported directly from ZIMMER AUSTRIA or supplied as secondhand machinery through a dealer, the fact remains that ZIMMER AUSTRIA is the right choice when it comes to carpet printing!

High resolution carpet printing by COLARIS piezo-based technology was introduced in India in 2016. It was clear that ZIMMER will be the trusted partner for this latest technology again. By that time, several installations of COLARIS printers where successfully running in the textile industry already. Proven quality, excellent samples produced on customer’s carpet substrates, renowned service and knowhow in carpet printing, paired with an excellent reputation, made ZIMMER AUSTRIA Digital Printing Systems the first choice of the customer again. 

Today there are around 20 digital carpet printers from ZIMMER AUSTRIA installed in the market and all are serviced by the manufacturer with additional support by their partner – A.T.E.

ZIMMER’s esteemed clientele includes Bajaj Carpet, Bansal Industries, Dharmesh Textile, DC Mills, Liberty, Raj Overseas, Rhodenium, Welspun, William Goodacre and others. 

Additionally, several pile fabric printing installations such as the COLARIS Terry Towel Printers are installed in the market. The COLARIS towel printing technology is proven by the names such as Golden Terry Towel, Shrinath Cotfab, and the Welspun Group. 

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