Textile Articles

Wool Landmark Company and zero plastics

Published: September 6, 2020
Author: Rishika Keyal

Woolmark Company is the global authority of wool. The Woolmark brand represents a commitment between woolgrowers, brands and consumers on the authenticity and quality of the fiber that connects them. They have worldwide offices in key markets, 5 billion+ wool mark certified products. They are also the main company that connects the farm to fashion supply chain.

As a not-for-profit organization they work alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool. They encourage and unite the entire supply chain, by:  Connecting, inspiring and educating, guaranteeing wool fiber quality, collaborating with like-minded brands, championing the wool fiber’s eco-credentials

Their main raw material is wool because it is connected by the common thread of Australian wool, they work to create positive change through open and honest conversations across the entire supply chain.

They do fashion collaborations with like-minded designers and brands. They commit to assisting their brands and supply chain partners to be responsible in all areas of operation, from fiber sourcing through to garment making.

They are the world’s most recognized textile fiber brand – the iconic Woolmark logo has been applied to more than 5 billion products since 1964, guaranteeing quality and representing pioneering excellence and innovation.

The iconic Woolmark logo was created in 1964, quickly making its mark in the global fashion industry. But the story and purpose behind the mark started in the 1930s, when it was decided to promote the world’s most luxurious fiber to an international audience.

100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool’s versatility extends from luxury fashion to high-performance active wear, accessories, home wares and everything in between.

This company focuses on creating a zero plastic environment. Their site explains us all about the Micro plastics and the harm caused by the plastics in nature.

Micro plastic problems are caused by plastic clothing problems. Wool is 100% Biodegradable in marine environment so does not damage ocean health like manmade fibers do.

Wool requires less energy and water than other fibers, it uses 18%less energy than polyester and nearly70% less water than cotton to produce 100 sweaters.

Wool is 100% biodegradable so does not contribute to micro plastic pollution in our oceans or on our land.

Wool is sustainable and wool has long been accepted as an environmentally positive choice. The fiber has a number of sustainable benefits, such as being 100% natural, biodegradable, and renewable.

Processing innovations using new technologies and the Merino wool fiber provide new opportunities for wool, revealing market opportunities for the original eco and performance fiber.

Innovations in wool processing technologies create more efficient and environmentally friendly processes in yarn development, knit and weave manufacture and dyeing and finishing creating fabrics and products for the fashion, sports, footwear, interior, protection wear and automotive industries.

Digital printing: It helps to increase design flexibility and reduce waste.

New technology has made way for digital printing on wool fabrics, revealing new design opportunities and markets for wool fabrications.

Natural Coloration Technology: It works well with wool textiles to produce a superior natural aesthetic quality and look. Wool absorbs natural dyes better than synthetic textile fibers.

Optim spinning technology: Chemical – free water resistant spinning, Fiber stretching technology which creates a wind and water- resistant fabric made with 100% Merino wool.

Wool Seamless Technology: Reduce textile waste and increase garment performance. Circular and flat-knitting technologies eliminate the need for cut and sew, minimize waste and offer high levels of fabric stretch and recovery.

Mercerized Merino: Superior hand- feel and drape with enhanced comfort. It is a process normally applied to wool top or scoured loose wool, creating cashmere- like feel and silk- like.

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