Given the extending period of lock-down everyday our Instagram feeds are bombarded with ads featuring designers’ experts from the industry sharing the take on the trends post covid-19. Covid-19 has thought us the paramount importance of up-cycling and sustainability. Textile industry is one of the biggest polluting industries so the designers have sum of the key commandments to navigate the post pandemic world with caution and responsibility.
The pandemic has unprecedented economic and social damage globally. Retail and manufacturing industries are among the worst hit companies that have gone bankrupt and the stores are shutting down. In such a scenario fashion is the last thing on people’s mind right now. Most young brands will be shutting down as the trickle-down effect of consumers not spending money due to layoffs and pay cuts. Orders have been kept on hold. Keeping the situation in mind it is inevitable that fashion labels and brands will need to implement markdowns during this period of uncertainty in order to encourage enough purchases and keep afloat. Apart from the decline in sales great challenges are being faced by designers and brands that not only have the issue of piling up stocks but also underutilized work force.
With physical stores closed and online delivery is delayed consumers are adapting by living with less retailers now should focus on the concept of minimalism and buy less buy better. The demand of lounge-wear has continued to rise as working from home has become a new norm. Well being and self-care will take shape in the form of natural and organic products from fresh produce to clothing clean and nontoxic materials and fibers will drive demand as health continuous to be a top priority. When the current crisis gets over retailers would need to take the opportunity to promote holidaying locally to avoid carbon emissions or overcrowding. Retailers need to implement processes with a more positive environmental impact and ways to educate consumers to best care for products. Look for the natural and biodegradable table fabrics which are made from a sustainable form of clothing and which requires 80% less carbon dioxide emissions. Face mask has gained monument during this pandemic the idea of non-medical mask have risen and up as a permanent accessory.
The consumers can upcycle or restore their clothing keeping it relevant to current trends. This pandemic has allowed us to reset the values of our belongings learning to become more mindful invest investing in the meaningful and sustainable products.
The prime minister of India has come up with the term “vocal for local” which means to promote locally made products. Fashion choices and crafts that are available locally and to preserve our heritage craft traditions.
Post covid-19, draping with a best use of colors and shapes would become more popular, we can learn and explore more about drapes which are referenced from India and that can give birth to something unexpected and unified in its diversity.
To make the fashion industry more ecologically sustainable is a term that has been ongoing for a while and with the covid-19 the demand for the industry to sustainability as a whole has accelerated. After covid-19 sustainability might evolve as the central element in the fashion industry. We cannot continue unfair practices in the industry or else the damage would be irreversible.
Sustainability has meant to provide livelihood sustaining and celebrating handmade crafts it has always been the core element. It’s time for the brands to commit a responsible resource and build a fashion ecosystem that is solely based on responsibility, sustainability and respect. Change is the only way for us to sustain and survive post the pandemic.
It is difficult to predict the consumer behavior even after the restrictions of the current pandemic are lifted but many brands or designers believe the focus will be on simpler aesthetics full stop the fashion industry has never been affected in such a definitive way around the world we have had a recession in different countries at different times but never the whole world shutting down together. It is too early to visualize what the future holds the pandemic has been a setback bye more than one or two decades. It is difficult to predict what will happen when lock down would be lifted will consumers buy because they have been deprived for shopping from so long or will the consumer behavior change in the since the scar of virus will prevail for some time.
– by Anushka Dwivedi
picture credits-(google images)
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