1. Physical stores for digital native brands
Many digital brands are launching and expanding their physical presence. Online luxury retailers also are moving into the physical shopping experience. It’s happening both ways, where marketplaces like Amazon are moving to forms of traditional retail.
2. Shopping with AR
Augmented reality shopping is the future and retailers are coming up with cool ways to provide shoppers an augmented reality shopping experience. From interactive mirrors to navigation inside the store, brands have used AR apps to transform the way you try, buy and use their products. Retailers are leveraging AR technology to bridge the gap between the digital and the physical. Amazon have launched AR features that allow shoppers to picture furniture in their homes.
3. Visual search
Visual search allows shoppers to find and buy a product just by snapping a photo. It helps to identify the product (or similar ones) across multiple sites and retailers in just a click. When customers perform a visual search, they look for a product using an image instead of keywords.To benefit from visual search in 2020, retailers should make sure that their visual assets are high quality and current. Visual search allows retailers to suggest thematically or stylistically related items to shoppers in a way they would struggle to do using a text query alone.
