On Earth Day 2025, ReCircle, a pioneer in India’s circular economy space, is spotlighting the country’s growing textile waste crisis. With the world producing 92 million tonnes of textile waste annually, ReCircle is urging consumers, businesses, and creators to reconsider their approach to fashion and waste disposal.
This year’s Earth Day theme, “Our Power, Our Planet,” resonates deeply with ReCircle’s vision of collective action for a circular future. “The core problem isn’t just waste—it’s our linear way of thinking,” says Rahul Nainani, Co-Founder and CEO. “We must shift towards a model where responsibility extends beyond purchase to reuse and recovery.”
Rahul Nainani CEO & Co-Founder ReCircle Profile
Earth Day 2025 Actions: Pushing the Circular Economy Forward
ReCircle is expanding its work in circularity with tailor-made waste management solutions, particularly for textiles. Through initiatives like take-back programs and textile repurposing, the company supports businesses and individuals in minimizing waste.
Key 2025-26 Milestones Include:
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Launching a Textile Recovery Facility (TRF) in Mumbai to process India’s 7,209-kilotonne textile waste stream—raising current recycling rates.
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Scaling up Project Extra Life, which repurposes post-consumer textiles into sustainable materials for businesses.
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Enhancing recovery of other dry waste like plastic, cardboard, and footwear with tech-enabled systems.
Empowering Waste Workers and Preserving Tradition
ReCircle has uplifted over 3,500 Safai Saathis through job formalization and fair pay, increasing their incomes by up to 30%. It is also collaborating with the Waghri community, guardians of India’s textile recycling heritage, by offering transparent pricing, access to welfare schemes, and dignified working conditions at the new TRF, supported by CAIF.
A Nationwide Call to Act
With 73% of consumers willing to change habits for the planet (Nielsen), ReCircle calls on brands to act now. Businesses can partner with ReCircle for scalable, ethical textile recovery and circular innovation that supports people and the planet.
About ReCircle
Founded in 2016 by Rahul Nainani and Gurashish Singh Sahni, ReCircle is a Mumbai-based cleantech company focused on building a waste-free world. With over 169,000 MT of waste diverted and partnerships across 310+ cities, ReCircle works with 60+ brands and is backed by Flipkart Ventures, Acumen Fund, and others.
Learn more: recircle.in
Rahul Nainani (L) Gurashish Singh Sahni (R) Co-Founders ReCircle
