A strategic partnership has been forged between Pune-based fashion label Ka-sha and Aditya Birla Group’s Birla Cellulose to introduce a line of handcrafted and eco-friendly products under the “Roz” brand.
The utilization of the Reviva-M grade circular yarn blend—which consists of cotton pre-consumer waste, local kala cotton, and Birla Excel fibers from Birla Cellulose—is essential to this partnership. These fabrics are used to create fashionable, cozy clothing that is perfect for daily use, with each piece having important elements that are subtle at the same time.
The “Roz” line has received a lot of recognition for its ecological beginnings and moral production methods. By combining flair with ease of maintenance and demonstrating a dedication to both fashion and environmental responsibility, the design-led firm hopes to elevate the textile industry in India.
