The Aditya Birla Group’s pulp and fibre division, Birla Cellulose, is a manufacturer of Man-Made Cellulosic Fibres (MMCF) with a focus on sustainability. Birla Cellulose manufactures tracer-enabled sustainable man-made cellulosic fibre and integrates with traceability platform to stay ahead of the sustainability curve. A block-chain enabled digital traceability technology called TextileGenesisTM, which records and certifies the use of sustainable fibres from fibre to garment, has partnered with Birla Cellulose.
Big companies have been compelled by regulatory shifts in favour of sustainable fashion to set important sustainability and ESG targets by 2030, and the textile and apparel industry has turned the traceability platform into a crucial instrument for providing transparency to the final consumer along the entire textile value chain.
Our cooperation with TextileGenesisTM is one of our key initiatives, according to Mr. ManMohan Singh, Chief Marketing Officer – Birla Cellulose, Grasim Industries. another step in the direction of our goal of providing a fully transparent supply chain and bringing attention to sustainably managed forests, which are among the most significant components of responsibly produced viscose. Birla Cellulose has been recognised as a Dark Green Shirt in the Canopy’s Hot Button Report for the past three years in a row, which is a testament to our ongoing efforts to protect ancient and endangered forests and our serious efforts to expand circular business models in the fashion industry.
For the purpose of scaling its circular business model, Birla Cellulose actively collaborates with brands, supply chain partners, innovators, and orchestrators like Canopy, Fashion for Good, and Circular Fashion Partnership. GreenTrackTM – Fibre Traceability Tool, the company’s blockchain-based and molecular tracer-backed technology, was released in 2019 and currently includes 90+ brands and 1500+ value. chain partners joined with more than 56000 MT of fibre recorded globally. The software offers full value chain traceability from the forest to the fashion industry.”Last year, a pilot was conducted with a major brand to understand the viability and adaptability of the TextileGenesisTM platform,” Mr. ManMohan Singh continued. Birla Cellulose is now broadening the scope to include more Brands on the TextileGenesisTM platform in addition to the current GreenTrackTM platform after a successful pilot run.
“With increasing compliance and reputational risks, CEOs and Boards of the top 100 fashion brands have committed to using 100% sustainable and traceable fibres over the next five years, with transparency being a core part of business priorities,” says Amit Gautam, Chief Executive Officer and Founder of TextileGenesisTM. Sustainabilityand traceability are intertwined, and it’s great to partner with Birla Cellulose and deliver transparency solutions for the brands. Our supply chain traceability platform will create digital solutions for Birla Cellulose innovative and sustainable fibers across the entire supply chain using Fibercoins™ traceability technology”
Brands today seek end to end visibility across the value chain rather than just their immediate supplier. More and more brands are encouraging environmental sustainability through business practices that helps both brands and consumers. The partnership will strengthen the sustainable credentials as well as strengthen the brand and consumer connect of Birla Cellulose.
