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Sustainability

Circulose Joins Canopy to Revolutionize Sustainable Fashion

Published: February 20, 2025
Author: TEXTILE VALUE CHAIN

Circulose has officially joined forces with Canopy, a leading environmental nonprofit, to drive sustainability in textile supply chains. By becoming a part of Canopy’s CanopyStyle and Pack4Good initiatives, Circulose strengthens its commitment to reducing the reliance on Ancient and Endangered Forests for fabric and packaging materials.

A Step Towards Circular Fashion

Circulose enables brands to replace virgin materials with CIRCULOSE®, a 100% recycled textile material. By offering this Next Gen alternative, Circulose helps fashion brands significantly lower their environmental impact while embracing a circular economy.

The Urgent Need for Change

With global demand for man-made cellulosic fibers (MMCF) and paper-based packaging soaring, over 3.4 billion trees are cut down each year for packaging and textiles. Protecting forests is one of the most effective ways to combat climate change, preserve biodiversity, and ensure a sustainable future.

“We’re thrilled to welcome Circulose into the CanopyStyle and Pack4Good initiatives,” said Nicole Rycroft, Canopy’s Executive Director. “Their commitment to transforming supply chains and embracing circular solutions is a crucial step in keeping forests standing, species thriving, and carbon safely stored.”

Collaboration for a Greener Future

Dr. Anna Sammarco, Senior Director of Circular Business Development and Strategy at Circulose, emphasized the power of collective action:

“Everyone has a role to play in protecting our planet. Collaboration is key, but bold action is essential. With CIRCULOSE®, we turn yesterday’s textile waste into tomorrow’s fashion—offering a globally available, proven alternative to virgin materials.”

About Canopy

Canopy is a mission-driven environmental nonprofit working with 1,000+ global brands to eliminate Ancient and Endangered Forests from textile and packaging supply chains while accelerating the adoption of Next Gen Solutions.

🌿 Together, Circulose and Canopy are reshaping fashion and packaging—one recycled fiber at a time.

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