Kasturi Cotton, India’s premier brand for high-quality, sustainable cotton, is privileged to announce the expansion of its range in response to evolving market requirements. Kasturi Cotton is expanding its range of staple lengths to include a wider variety of options. In addition to the existing 29 mm+ and 30 mm+, they will now offer 28 mm+, 31 mm+, 32 mm+, and 33 mm+. They are also introducing Extra Long Staple (ELS) cotton in lengths of 34 mm+ and 35 mm+.
This initiative empowers ginners to begin offering lots for sampling and testing of Indian cotton that meets these new staple lengths. By expanding its range, Kasturi Cotton significantly increases the availability of Indian cotton that meets the brand’s stringent quality criteria, reinforcing its commitment to delivering excellence across the cotton value chain.
The KC Track blockchain platform upgrade introduces advanced traceability features, offering detailed insights into the cotton’s origin down to the farm, station, or regional level, with precise GPS coordinates logged for each newly offered cotton lot. This data is visually represented on a graphical map, providing a clear and intuitive overview of the cotton’s journey through the value chain for enhanced transparency and accessibility.
Assured Quality and Benefits
Kasturi Cotton provides the entire cotton value chain—from farmers to manufacturers and even consumers—with the assurance of receiving the finest Indian cotton. All products are rigorously tested and certified, offering:
- Assured product quality: Reliable and consistent cotton fibre makes for superior finished products.
- Authenticity: Genuine Indian cotton that meets Kasturi Cotton’s high standards.
- End-to-end traceability: Transparency throughout the supply chain.
- Sustainability: Responsibly farmed cotton that supports eco-friendly practices.
Why Choose Kasturi Cotton?
Kasturi Cotton stands out in the global market for its exceptional quality and sustainable practices. Key advantages include:
- Enhanced product performance: Finished products are softer, stronger, more durable, and exhibit superior colour vibrancy, assuring excellence in every thread.
- Supply chain transparency: Kasturi Cotton’s blockchain-based KC Track platform ensures complete traceability from origin to finished product.
- Consumer trust: Builds confidence and preference by adhering to compliance and sustainability standards.
- Informed decision-making: Offers unparalleled insights into the supply chain for better business outcomes.
Kasturi Cotton’s sustainability initiatives align with globally recognised programs with its collaboration with the Better Cotton Initiative (BCI), Regenagri, CITI-CDRA and sustainable projects of CottonConnect. The brand also provides field-level training on best practices for cotton picking in collaboration with ICAR-CIRCOT and Farmer Producer Organizations (FPOs).
