In-Depth Analysis | Interviews

A PREMIUM HOMEGROWN SUSTAINABLE APPAREL BRAND

Published: May 27, 2022
Author: DIGITAL MEDIA EXECUTIVE
RESPONSES BY MR. ADITYA AGARWAL, DIRECTOR OF CLOTH HAUS
  • Ethical manufacturing practices initiated by Cloth Haus

Cloth Haus products are manufactured in BSCI/SEDEX audited units run by its parent company. This implies that workers are paid wages as per government laws, work 8 hours a day for 6 days a week. They are also entitled to overtime payments, social security benefits, leaves and a safe and secure work environment with timely payments. They are treated fairly and are not overworked or exploited in any which way. Child labor is prohibited.

  • Sustainable approach adapted by Cloth Haus

Cloth Haus manufacturing facilities are GOTS, RCS, GRS, OCS, RWS compliant. These are international standards set by Textile Exchange to ensure that the product is traceable back to the farms/mills where the fibre first originated. It ensures that fabric is made chemical free, without exploitation, in fair working conditions and under responsible conditions.

  • Cloth Haus’s tribute to the textile legacy in India

India is known for its natural fabrics and traditional techniques of block printing, screen printing and tie & dye. Cloth Haus’s tribute to the legacy is to keep the vibrancy of India alive by modernising these techniques with the use of latest technology and the best fabrics that the country has to offer. We use digital printing combined with brocade fabrics, cotton fabrics, embroideries and other additional works to make our products feel innately Indian.

  • Expansion plans with respect to new launches

We will be presenting a new range of garments in the next 2-3 months for the winter festive season. We will also be live on a few more online platforms in the coming weeks.

  • Current fashion & sales trends in the industry

Honestly, fashion has become very individualistic, and people are not following trends so much. We also do not believe in fast fashion and want to offer styles that are evergreen and everlasting in terms of style and quality. We do not want to encourage fast fashion and unsustainable consumerism. We want our customers to wear our products for years with satisfaction.

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