HZY Builds Its Streetwear Identity Around Youth Culture and Self-Expression

Delhi-born D2C brand combines global streetwear influences with concept-led collections, introducing its Autumn/Winter 2026 range, Threshold.

HZY, a Delhi-born direct-to-consumer (D2C) streetwear brand, is developing collections that connect fashion with youth culture, personal identity and self-expression. Its Autumn/Winter 2026 collection, Threshold, continues the brand’s focus on ideas and experiences that shape individual identities.

Clothing Inspired by Identity and Youth Culture

Pronounced “hazy”, HZY was founded on the idea that uncertainty and confusion can be part of discovering one’s potential. The brand creates clothing for young people who are still exploring their identities and looking for ways to express themselves.

Each collection begins with a central concept that influences its designs and overall narrative. HZY combines global streetwear elements, such as oversized silhouettes and drop culture, with perspectives rooted in Delhi’s creative scene.

Its unisex product range includes T-shirts, shirts, hoodies, zip-ups, bottoms and crop tops. The brand’s in-house manufacturing units experiment with fabric combinations, designs and silhouette modifications to develop different streetwear styles.

Commenting on the brand’s direction, Mehak Johal, Managing Director, HZY, said, “Our vision is to make HZY one of the best culture and story-driven streetwear brands in India. We want to bring together people from fashion, music, art and other creative communities, creating a space where they can express themselves, connect and feel part of a shared culture.”

Autumn/Winter 2026 Collection: Threshold

HZY’s Autumn/Winter 2026 collection, Threshold, builds on the narrative introduced through its earlier collection, Unbothered. It examines the stage that follows when individuals stop measuring themselves against societal expectations and begin pushing beyond their personal limits.

The collection features sweaters, hoodies, T-shirts, jorts, cargos and joggers. Its Formula 1-inspired Velocity Driven Collective also contributed around 29% of online net sales over the same period through seven styles.

“Streetwear gives people a way to communicate without explaining everything about themselves,” said Vikash Kumar Shekhawat, CEO of HZY. “Each collection starts with a thought or feeling people can recognise in their own lives. The clothing follows that idea.”

The brand currently offers 102 active styles across different designs, fits and silhouettes.

Collaborations with Independent Creators

HZY works with independent creators across streetwear, music and art, including skaters, rappers, DJs, dancers, illustrators and tattoo artists. For Threshold, these contributors are involved in the collection’s storytelling and styling, while demonstrating how the pieces can be incorporated into everyday winter wardrobes.

The brand is also scheduled to participate in the Indian Sneaker Festival on 19–20 December 2026. It ships products across India and launches three to four collections annually.

HZY recorded 120% year-on-year growth and has set a target of approximately 350% growth in 2027.