Technology

Holostik Champions Brand Security at TAF 2025 in Delhi

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Author: TEXTILE VALUE CHAIN

Holostik India showcased its strong commitment to anti-counterfeiting and brand protection as the Registration Partner at the 6th Traceability and Authentication Forum (TAF) 2025, hosted by ASPA in association with The Rise, on March 17–18 at Eros Hotel, New Delhi.

As a global leader in authentication technologies, Holostik emphasized the importance of securing supply chains with its innovative, phygital solutions—combining physical and digital security. The event brought together key policymakers, tech experts, and industry leaders to discuss emerging strategies against counterfeiting.

Mr. Ankit Guta, Vice President of ASPA

Mr. Ankit Gupta, Vice President of ASPA and Joint Managing Director of Holostik Group, played a significant role in the forum. He inaugurated the event with other dignitaries by lighting the ceremonial lamp and also moderated a panel discussion titled "Physical and Digital Technology: The Cornerstones of Authenticity." The session explored how features like holograms, tamper-evident labels, and digital tools like blockchain, AI, and IoT can together build a robust authentication ecosystem.

Holostik also highlighted solutions from its digital arm, Utopia Digitech, known for blockchain-driven SaaS platforms that offer real-time product verification, warranty tracking, and integration with ERP and CRM systems.

The company’s presence at TAF 2025 reaffirmed its mission to protect brands and consumers with multi-layered, cutting-edge technologies. Mr. Gupta stressed the need to stay ahead of counterfeiters with integrated security measures to maintain consumer trust.

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