H&M India introduces its Lollapalooza India 2026 merchandise collection

H&M India has released its official merchandise collection for Lollapalooza India 2026, marking the brand’s second consecutive year as a festival sponsor. The limited-edition range reflects the influence of live music culture on contemporary fashion, bringing together bold visual elements, relaxed fits, and festival-ready styling designed for comfort and movement.

Launched in Bengaluru on 9 January 2026, the collection captures the dynamic relationship between music, fashion, and personal expression. Designed with festival settings in mind, the assortment features vibrant colour combinations, graphic-led designs, and silhouettes that support all-day wear—from daytime performances to evening headline acts.

The merchandise line is divided into separate men’s and women’s capsules, each created to balance comfort with expressive styling. Core pieces include graphic T-shirts, along with practical festival accessories such as caps and tote bags, offering versatile options for concertgoers.

Commenting on the launch, Helena Kuylenstierna, Director, H&M India, noted that Lollapalooza India represents a significant cultural platform for engaging with younger audiences, where fashion serves as a medium for confidence and individuality.

The H&M Lollapalooza India 2026 merchandise collection is available across India via HM.com, Myntra.com, and select H&M retail stores. Prices for the collection begin at INR 1,299.