Fashion & Retail, Market Reports

H&M

Published on 
Author: Kanak Chaturvedi
H&M

Executive Summary

H&M Group is among the world's most dominant online as well as offline clothing suppliers, running businesses with presence in Asia as well as a lot of various regions and North America, and arising market places of Europe. While reporting net revenue worth SEK 228, 285 million, H&M Group recorded a revenue gain of SEK 18, 395 million. The revenue diminished due to currency effects, yet operational income rose thanks to lower running expenses as well as enhanced productivity. 

The company remained dedicated towards boosting productivity through digital advancement initiatives, greater management, and environmental initiatives. 

Inventory was managed well, which helped boost its earnings during this fiscal year.


Company Overview

Company Overview


Erling Persson – Founder

Erling Persson founded H&M Group in 1947 in Vsters, Sweden. The firm’s headquarters are in Stockholm, Sweden. H&M operates in some seventy countries through various physical outlets and online platforms. 

The apparel, footwear, and accessories available from the company are fashionable and include homeware items and cosmetics marketed via store brands H&M, COS, Monki, Weekday,& Other Stories, and H&M Home. 

H&M Group, which stocks a brand listed on the Nasdaq Stockholm Stock Exchange (symbol: HM B), utilises the worldwide physical-store retail pattern together with online business and additionally corporate-owned shops.


Industry Overview

Global apparel and fast-fashion market steady in FY2025. The global apparel and fast fashion market grows steadily over FY2025 thanks to growth of online shopping, fashion trends, and demand for low-cost apparel. The global apparel and fast fashion market is highly competitive, and these companies focus on digital channels, sustainability, and supply chain optimisation. According to a market report, of Global Fashion retail market will be worth beyond the value of USD 1.8tn; the growth drivers come from rising income in the middle class, growth of e-commerce sales channels, and growth of developing markets, etc.

Industry Overview
Industry Overview
Industry Overview
Industry Overview


Revenue Segment:

Revenue Segment:


Key Financial Ratios

Key Financial Ratios


SWOT Analysis

Strengths

Weaknesses

Strong global brand recognition

Dependence on fast-fashion business model

Large international presence

Currency exchange risks

Strong digital and e-commerce growth

High competition and pricing pressure


Opportunities

Threats

Expansion in emerging markets

Increasing sustainability regulations

Growth in online retail

Competition from Zara and Uniqlo

Sustainable fashion demand

Economic slowdown and inflation


Peer / Competitor Comparison

Peer / Competitor Comparison
Peer / Competitor Comparison



Conclusion 

In the first half of the financial year FY2025, in a challenging environment and following shifts in several currencies impacting the results for the period, we sustained stable operations and enhanced profitability, due to a continuously optimised cost base, increased inventory control and an even more efficient supply chain.

References & Sources

1. Annual and Sustainability Report, H&M Group (2025)

2. H&M Group website: Investor relations (2025)

3. Global Apparel Industry Report, Statista (2025)

4. Reuters Market Reports (2025)

5. Financial Times, The Money, p.49(19 August 2025)

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