Helios Luxe Launches Swiss Watchmaker Auguste Reymond in India
Helios Luxe introduces independent Swiss brand Auguste Reymond to India, bringing 127 years of handcrafted watchmaking heritage to Indian collectors.
Helios Luxe by Titan Company Ltd. is accelerating its growth in India’s accessible luxury watch segment, with plans to more than double its market share and scale its turnover to ₹2,000 crore over the next three years. As part of this forward-looking strategy, Helios Luxe has announced the India debut of Auguste Reymond, a distinguished independent Swiss watchmaker founded in 1898, through an exclusive partnership.
The launch reinforces Helios Luxe’s positioning as a curated destination for authentic, heritage-driven global watch brands, expanding its portfolio beyond established names to include independent maisons with rich horological legacies.
A Strategic Partnership Anchored in Heritage Watchmaking
Helios Luxe aims to expand its footprint to 100 boutiques over the next five years, with Auguste Reymond playing a key role in this growth journey. Making its first official entry into India, the Swiss watchmaker brings a collection of handcrafted, hand-assembled, and individually numbered timepieces shaped by 127 years of watchmaking expertise.
Headlining the launch is the Origin Lunar, the brand’s hero model, distinguished by intricate lunar-surface engraving and a bezel infused with Super-LumiNova, delivering a striking glow in low-light conditions. The watches are powered by the iconic hand-wound UNITAS calibre, underscoring Auguste Reymond’s continued commitment to traditional mechanical watchmaking.
India’s Growing Appetite for Authentic Horology
India’s luxury watch market is witnessing a clear shift, driven by rising affluence, a deeper appreciation for heritage craftsmanship, and a growing preference for authentic, story-led timepieces. Consumers are increasingly seeking watches that resonate with personal identity rather than mass familiarity.
Helios Luxe has been designed for this evolving audience—positioned at the intersection of aesthetics, high horology, and long-term value. Its curated portfolio appeals equally to seasoned collectors and first-time enthusiasts looking to build meaningful watch collections.
Leadership Perspectives on the Launch
Commenting on the launch, Mr. Rahul Shukla, Vice President, Chief Sales & Marketing Officer, Watches Division, Titan Company Ltd., said:
“We are delighted to introduce Auguste Reymond to India exclusively through Helios Luxe. Consumers today are increasingly seeking authenticity, craftsmanship, and meaningful stories behind what they wear - moving beyond familiarity to originality and depth. Helios Luxe is built as a destination for this kind of discovery in accessible luxury space.”
Sharing his perspective, Mr. Sundar Klingenberg, Chief Information Officer and Deputy CEO, Auguste Reymond, said:
“India marks an important milestone in our journey, and we are proud to partner with Helios Luxe. As an independent maison producing in limited quantities with close artisanal attention, we offer authentic distinction for enthusiasts who appreciate innovation, heritage, and mechanical watchmaking.”
Collections, Pricing and Availability
The India launch introduces 23 timepieces across four collections—Origin, Unity, Heritage 1898, and Magellan. The core range of 21 watches is priced between ₹1.3 lakh and ₹2.5 lakh, while two statement Origin timepieces are priced at ₹4.5 lakh and ₹7.5 lakh, respectively.
All models are handcrafted, hand-assembled, individually numbered, produced in limited quantities, and exclusively available in India through Helios Luxe.