Heimtextil Expands Bed, Bath & Living Portfolio with New ‘Comfort & Connect’ Area
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New exhibition space in Hall 5.1 to bring together established brands, returning exhibitors and international buyers at Heimtextil
Heimtextil has announced the introduction of ‘Comfort & Connect’, a new exhibition area dedicated to Bed, Bath & Living. Situated in the foyer of Hall 5.1, the initiative expands the fair's product portfolio and follows the introduction of ‘Sleep & Meet’, further strengthening the exhibition's offering for exhibitors and buyers.
The new area will bring together established brands, returning exhibitors and international buyers in a centrally located space designed for convenient access across the exhibition.
Confirmed Exhibitors
The following companies have already confirmed their participation in ‘Comfort & Connect’:
- Auskin Europe
- Essenza Home
- Formesse
- Hermann Biederlack
- Ibena Textilwerke
- Sprügel Hometex
- Stuco
- Zoeppritz
According to Heimtextil, several of these exhibitors are returning to the event after an extended absence.
Margit Herberth, Director of Heimtextil, said:
"With ‘Comfort & Connect‘, we are creating a compact offering with short distances for our target groups. The demand confirms that, particularly in economically challenging times, the industry values an internationally oriented platform with a clear focus. Exhibitors benefit from high visibility, buyers from direct access to these suppliers – and we look forward to continuing to grow together with the industry."
Dedicated Space for Retailers and Hospitality Buyers
The ‘Comfort & Connect’ area is designed for specialist retailers, particularly bedding retailers, as well as decision-makers from the hospitality and contract furnishing sectors and international buyers.
The exhibition will feature:
- Bed textiles
- Bath textiles
- Decorative cushions
- Home accessories
Its location in the foyer of Hall 5.1 provides direct access to the Bed, Bath & Living sections in Halls 5.0 and 5.1, as well as the Smart Bedding segment in Hall 4.0.
‘Sleep & Meet’ Returns with Matratzen-Industrie e. V.
Alongside the new exhibition area, Heimtextil will once again present ‘Sleep & Meet’ in Hall 4.0, in collaboration with the trade association Matratzen-Industrie e. V.
The dedicated Smart Bedding area has already confirmed participation from several mattress brands, including:
- Auping Germany
- Bettwaren Stendebach
- Dormiente
- EuroComfort Group with Badenia, Brinkhaus, Lück and Schlaraffia
- f.a.n. frankenstolz with Heinrich Häussling and Centa Star
- Hüsler Nest
- Paar Matratzenfabrik
- Schwarzwald Schlafsysteme
According to Heimtextil, the ‘Sleep & Meet’ area complements the exhibition's offering in sleep comfort and sleep systems while providing additional opportunities for the retail sector.