Hana Fashion Accelerates Growth with Centric PLM

India, July 07, 2025 – Centric Software® has announced its partnership with PT Hana Fashion, which has selected Centric PLMTM to enhance its product development process and support business growth. Centric Software delivers cutting-edge enterprise solutions that assist brands in planning, designing, developing, sourcing, pricing, and managing products across sectors including fashion, footwear, luxury, home, outdoor, cosmetics, personal care, and multi-category retail—all aimed at achieving strategic digital transformation.

Hana Fashion, a Jakarta-based direct-to-consumer (D2C) company, specializes in trend-led women’s fashion. Founded in 2019, the brand manages its entire value chain in-house—covering design, product development, sourcing, sampling, production, marketing, and distribution. It operates three brands: Hana Fashion, Bigins, and Eraya, which are sold exclusively on online platforms such as Shopee and TikTok.

With a robust local presence and expansion plans for neighboring markets, Hana Fashion sought a streamlined solution to deliver fashion aligned with current trends more quickly. Previously reliant on multiple platforms for product development, the company faced inefficiencies and workflow fragmentation. Implementing Centric PLM enables Hana Fashion to centralize product data, speed up development cycles, and ensure quicker go-to-market for trend-responsive collections.

“We need a solution that brings everything into one place and removes the hassle of working across disconnected systems, especially with a team of over 500 employees,” said the CEO and Founder of PT Hana Fashion. “We chose to partner with Centric Software for their strong track record and deep understanding of the fashion industry.”

The brand was particularly impressed by Centric PLM’s intuitive interface and capabilities such as calendar management and costing scenario tools, which will help teams coordinate better across workflows, suppliers, and timelines.

With the adoption of Centric PLM, Hana Fashion will significantly cut down manual work, accelerate the process from prototyping to trial ordering, and boost collaboration across design, sourcing, merchandising, and production functions.

“The fashion industry moves quickly, and staying relevant means being able to respond just as fast,” added the CEO and Founder of PT Hana Fashion. “Centric PLM gives us the visibility and structure we need to make quicker decisions, reduce sampling time, streamline costing and improve coordination across departments. We’re excited about the efficiency this brings to the team as we scale for international markets.”

Fabrice Canonge, President of Centric Software, commented:

“We’re proud to welcome Hana Fashion, a fast-growing fashion brand, to the Centric Software family. We look forward to empowering them to streamline operations and expand into new markets with Centric PLM.