GRIPIT Appoints Deepanshu Soni as Chief Operating Officer

GRIPIT, a leading facilitator of global brand expansion in India, has announced the appointment of Deepanshu Soni as its new Chief Operating Officer (COO). In this critical leadership role, Deepanshu will be responsible for scaling GRIPIT’s operations, driving strategic growth, and strengthening operational efficiency as the company enters its next phase of expansion.

Before joining GRIPIT, Deepanshu held a senior role at Amazon India as Business Leader, where he played a vital part in shaping the e-commerce ecosystem. He focused on strategic growth, product portfolio optimization, and operational improvements. An MBA graduate from IIM Lucknow, he is widely recognized for his data-driven approach and ability to convert market insights into actionable business strategies. His expertise spans sales, business development, and P&L management.

“We are thrilled to welcome Deepanshu Soni as the new Chief Operating Officer of GRIPIT,” said Sagar Mehta, Co-Founder and CEO of GRIPIT. “Deepanshu brings a wealth of experience from his successful tenure at Amazon, where he demonstrated exceptional leadership in driving growth and operational excellence. His deep understanding of ecommerce and technology, combined with his proven ability to scale businesses, makes him the ideal leader to help accelerate GRIPIT’s next phase of growth. We are confident that Deepanshu’s strategic vision and expertise will play a pivotal role as we continue to innovate, expand, and lead in the competitive ecommerce space.”

Sharing his excitement, Deepanshu Soni said,

“I am excited to join GRIPIT at this pivotal juncture and look forward to working with a team that is set to redefine the landscape of brand management for global brands in India. I aim to propel GRIPIT to new heights by leveraging my experience in driving efficiencies and scaling operations through data-driven strategies. Along with the exceptional leadership at GRIPIT, we will continue to innovate and deliver exceptional value to our partners and customers.”

Deepanshu’s professional journey also includes key roles at Bank of America, Whirlpool Corporation, and Piramal Capital & Housing Finance, where he developed expertise in finance, operations, and technology. His ability to drive cross-functional collaboration will be critical as GRIPIT strengthens its presence in the Indian market.

GRIPIT is known for transforming India’s e-commerce experience through its partnerships with leading global brands such as Narwal (robotic vacuum cleaners), EcoFlow (portable power stations), CHUWI (laptops), LOOP (earplugs), XGIMI (portable projectors), BISSELL (cleaning solutions), OBSBOT (AI-powered cameras), Yale (smart locks), AIPER and Casio.